Home / Knowledge / News / Fashion / Leonardi Milano gets ELSE Corp's Virtual Retail Strategy
Leonardi Milano gets ELSE Corp's Virtual Retail Strategy
05
Dec '17
Courtesy: ELSE
Courtesy: ELSE
Leonardi Milano, a fashion firm, has launched a crowdfunding campaign “Leonardi - TailoredBYyou.” The company has teamed up with ELSE Corp to adapt their Virtual Retail strategy that gives Mass Customisation and Industrial Made to Order; providing new innovative strategies for the sales, design, production, distribution, and marketing of fashion products.

Elegance, craftsmanship, and Made in Italy are the values that characterise the brand, laying emphasis on quality, while bringing personalisation and convenience to the market at a cost, about 30 per cent lower than major luxury brands. Leonardi Milano sells high quality, personalisable, suits, footwear, bags, and accessories. Starting with their footwear range, using ELSE Corp’s else.shoes platform, the brand will offer clients an easy, quick and innovative product customisation experience, multiplied by a maximised customer loyalty.

Currently, their stores are furnished with a 3D Foot Scanner which precisely gathers the measurements of each customer’s feet, reconstructing each foot in 3D in the cloud in a matter of seconds; and a cloud-based 3D Product Configurator, through which customers can choose the products and customisation options they want for their perfect custom-made shoes.

To embark on this new journey, the company has launched a crowdfunding campaign on Opstart, a crowdfunding platform, with forty-four days left to raise their €75.000 target. Leonardi Milano’s showroom in the fashion heart of Milan opened its doors recently to journalists, clients and VIP guests, to introduce them to their new project; shining a light on the innovative shopping experience they are proposing; while building awareness about their crowdfunding campaign. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search