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LFW & Smartwater launch programme for young designers
28
Jun '18
Courtesy: Lakme fashion week
Courtesy: Lakme fashion week
Lakmé Fashion Week (LFW) in association with Smartwater has announced ‘The Platform’, a programme conceptualised to identify and mentor young and innovative designers who are willing to push the boundaries of fashion and create a new norm. The Platform aims to lend impetus to an alternative genre of fashion – unconventional, innovative and fearless.

Inspired by the origin story of Smartwater- a premium water brand developed on the tenets of innovation, risk taking and forward thinking, The Platform aims to unearth talent that knows no boundaries. The registration for the programme is open till the June 30, 2018. The shortlisted entries will be judged by an eminent jury from the field of fashion and design.

The winning designers will be mentored by India’s prominent fashion icons and get the opportunity to showcase their creativity at the upcoming LFW.

“The Platform aims to give an opportunity to a new generation of designers who are willing to disrupt the conventional norms of fashion through their authentic and thought provoking ‘story based’ collections. We hope for this programme to inspire design, not bound by the constraints of stereotypes- giving rise to a new movement in the field of Indian fashion. I am personally very excited about this programme and looking forward to discover some great talent through this initiative,” said Anoop Manohar, GM marketing, Coca-Cola India.

Based on Smartwater’s core theme of ‘Inspired by the clouds’, the winning collection/s will reflect the designers’ own interpretation of the theme, in the form of experimentation with texture, fabric, shapes or colour that are inspired by clouds.

“Lakmé Fashion Week is committed to bringing new designer talent to the fore. Having successfully launched many of the most exciting labels, we want to now nurture and help support them with this exciting new program. We are happy to launch The Platform in association with Smartwater,” said Jaspreet Chandok, vice president and fashion head- IMG Reliance.

LFW is jointly organised by cosmetics and beauty services brand Lakmé and IMG Reliance Pvt Ltd, leaders in sports, fashion and entertainment marketing and management. LFW has been conceived and created with a vision to redefine the future of fashion and integrate India into the global fashion world. (KD)

Fibre2Fashion News Desk – India


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