LicenseWorks to build Carrera Jeans brand in India

27 Dec '19
1 min read
Pic: Carrera Jeans
Pic: Carrera Jeans

Italian denim brand Carrera Jeans is planning to make inroads into India by joining hands with LicenseWorks, which will help expand the brand in the country through licensing partnerships across categories like apparel, footwear and accessories for men, women and kids. Founded in 1965 in Verona, Carrera Jeans is present in over 20 markets across the globe.

Carrera is an iconic brand inspired by the popular ‘Carrera Panamericana’ Race, said Rishabh Singla, managing partner at LicenseWorks.

India is an important market for the brand and the launch here is in line with the company’s vision to reinforce its position as a leading global fashion and lifestyle brand, Indian media reports quoted Carrera Jeans chief executive officer Gianluca Tacchella as saying.

Fibre2Fashion News Desk (DS)

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