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Lingerie brand Parfait forays in India

Jan '19
Courtesy: Parfait
Courtesy: Parfait
The global size-inclusive lingerie brand Parfait has ventured in India. Distinctively designed to serve the full-busted woman with its expansive range of sizes, Parfait is dedicated to helping customers find the perfect fit. The company’s venture in India is part of its global vision of delighting customers around the world through its products and services.

Parfait’s collections focus on both core and plus size customers, including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms, making the brand a natural fit for India’s growing plus-size market. Headquartered in Los Angles, United States the company serves women across 20 plus countries through its 700 stores and online stores Worldwide.

As part of its retail strategy the company will open shop in shop models in association with leading retailers across the country along with partnerships with leading e-commerce platforms and company website.

"Bringing Parfait to India allows our brand to continue fulfilling its mission in offering high-quality, stylish and affordable lingerie to women around the world. According to recent statistics, over 90 per cent of Indian women are wearing the wrong bra size. We hope to help change this by our offerings and help millions of women throughout the country find comfortable, supportive, and stylish lingerie that renews their confidence, comfort, and health," said Parfait CEO and co-founder, Ken Zhang.
"There is a huge gap in terms of size and comfort & what is required and needed by plus size women to feel self-empowered and confident. The outlet for plus size intimate apparel purchases in India are much more limited than markets of other sizes. While there are mass merchandisers and discount stores offering products but only at lower quality and with limited sizes. Parfait lingerie will caters to this underserved plus-size market with stylish and supportive pieces," Akhil Srivastava, managing director, Parfait India.

Apart from its huge product offering parfait also aims to educate customers and assist them in making right lingerie decisions. "There is extreme ignorance that prevails among women when it comes to buying lingerie. Most women don’t know their correct sizes and usually buy that is uncomfortable and unappealing. As per research, 80 per cent of women in the US wear the wrong bra size while for India, the numbers stand at a disappointing 90 per cent. We aim to bridge this gap with Parfait," Srivastava explained.

Parfait’s mission of helping women in India find their perfect fit establishes an opportunity to serve India’s underserved plus-size market and supports Parfait’s vision of delighting customers around the world through its products and services. With Parfait’s full support, India’s plus size customers will now be able to shop with confidence for comfortable, high-quality lingerie and feel beautiful and supported always.

Parfait is hugely popular among celebrities globally. The collections have been worn by top actresses & performers around the world including Ashley Graham, Sofia Vergara, Sharon Stone, Nicki Mina and others. (RR)

Fibre2Fashion News Desk – India

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