>>
Home / Knowledge / News / Fashion / Lingerie brand Parfait forays in India

Lingerie brand Parfait forays in India

18
Jan '19
Courtesy: Parfait
Courtesy: Parfait
The global size-inclusive lingerie brand Parfait has ventured in India. Distinctively designed to serve the full-busted woman with its expansive range of sizes, Parfait is dedicated to helping customers find the perfect fit. The company’s venture in India is part of its global vision of delighting customers around the world through its products and services.

Parfait’s collections focus on both core and plus size customers, including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms, making the brand a natural fit for India’s growing plus-size market. Headquartered in Los Angles, United States the company serves women across 20 plus countries through its 700 stores and online stores Worldwide.

As part of its retail strategy the company will open shop in shop models in association with leading retailers across the country along with partnerships with leading e-commerce platforms and company website.

"Bringing Parfait to India allows our brand to continue fulfilling its mission in offering high-quality, stylish and affordable lingerie to women around the world. According to recent statistics, over 90 per cent of Indian women are wearing the wrong bra size. We hope to help change this by our offerings and help millions of women throughout the country find comfortable, supportive, and stylish lingerie that renews their confidence, comfort, and health," said Parfait CEO and co-founder, Ken Zhang.
 
"There is a huge gap in terms of size and comfort & what is required and needed by plus size women to feel self-empowered and confident. The outlet for plus size intimate apparel purchases in India are much more limited than markets of other sizes. While there are mass merchandisers and discount stores offering products but only at lower quality and with limited sizes. Parfait lingerie will caters to this underserved plus-size market with stylish and supportive pieces," Akhil Srivastava, managing director, Parfait India.

Apart from its huge product offering parfait also aims to educate customers and assist them in making right lingerie decisions. "There is extreme ignorance that prevails among women when it comes to buying lingerie. Most women don’t know their correct sizes and usually buy that is uncomfortable and unappealing. As per research, 80 per cent of women in the US wear the wrong bra size while for India, the numbers stand at a disappointing 90 per cent. We aim to bridge this gap with Parfait," Srivastava explained.

Parfait’s mission of helping women in India find their perfect fit establishes an opportunity to serve India’s underserved plus-size market and supports Parfait’s vision of delighting customers around the world through its products and services. With Parfait’s full support, India’s plus size customers will now be able to shop with confidence for comfortable, high-quality lingerie and feel beautiful and supported always.

Parfait is hugely popular among celebrities globally. The collections have been worn by top actresses & performers around the world including Ashley Graham, Sofia Vergara, Sharon Stone, Nicki Mina and others. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Dreamstime.com

Apparel/Garments | On 22nd Jan 2022

Dhaka, Berlin sign €20.15-mn pact to improve RMG workers conditions

Bangladesh and Germany have signed an agreement to support five...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

UKVFTA brings positive results to bilateral trade: Vietnamese ministry

The recently effective UK-Vietnam FTA has led to positive outcomes,...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

Cambodia approves new projects worth $1.9 bn, including 2 garment ones

The Council for the Development of Cambodia has approved 10 projects...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Ahmet Gecikli,

Ahmet Gecikli

Ser Mekatronik, founded in 2008, is specialised for providing mechanical...

Dr. Sean Blamires, Evolution and Ecology Research Centre

Dr. Sean Blamires
Evolution and Ecology Research Centre

Using spider silk for clothing may not seem to be an attractive...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Tchibo GmbH
Chori Company Limited
Lenzing Aktiengesellschaft
Vardhman Textile Ltd
Hirdaramani International Export Private Limited
Aramark Uniform ;& Career Apparel, LLC
Boardriders Asia Sourcing Limited
Gatsby Africa
IKEA of Sweden AB
Puma
KIABI
Vianney Textil Hogar S.A. De C.V.
Alix Partners
Recron Polyester from Reliance Industries Limited
Bluestem Global Sourcing Limited
SYNERGIES HONG KONG LIMITED
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Sportmaster Ltd.
Tory Burch Hong Kong Ltd
Helly Hansen Far East Ltd
Midas Clothing Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
BIANCA
International Textile Manufacturers Federation
Sportswear Company Spa
Target Corporation (MN)
The Top Form Brassiere Manufacturing Company Limited
Huntsman (Singapore) Pte Ltd
PVH Corporation
Splash
Benetton Group
Rayonese Textile Inc., Division de Culp Inc.
IDH – The Sustainable Trade Initiative
Desigual - ABASIC, S.A.
C;&A Sourcing International Ltd
Truetzschler India Private Limited
Chico’ FAS
Tommy Hilfiger
Alison Hayes Romania
Arvind Limited
Lululemon Athletica Inc
Rosset ;& Cia Limited
Esprit Europe Services GmbH
Grasim Industries Limited
Gloria Jeans
Hela Clothing Pvt Ltd
Gap International Sourcing Limited
Calvin Klein
Green Fibre
The LYCRA Company Singapore  Pte. Ltd
KAS Direct Sourcing
Sateri (Jiujiang) Fiber Co.,Ltd
Seasalt Limited
Phong Phu international JSC (PPJ)
G-Star Raw C.V.
Page Industries Limited (Bangalore)
Brandix Lanka Limited
Sainsbury's Argos Asia Limited
Eastman Chemical Company
Decathlon
Etam Group Strategy Hong Kong Limited
Aquarelle Clothing Limited
Under Armour Global Sourcing Ltd
Reiter India Private Limited
Landmark Group
Abit
T.T. Limited
Maceton Limited
Lacoste (Wanchai)
Groz-Beckert East Asia LLP
Amazon China
Cat Tuong Real Estate Group Joint Stock Company
BIMBA ;& LOLA SL
John Varvatos
SHAHI Exports Pvt Ltd
THE BOMBAY DYEING ;& MFG.CO. LTD
Babyshop
LC Waikiki
Gokaldas Exports Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Lisa S.P.A.
MAS Active / MAS Kreeda / MAS Bodyline
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Guess Europe Sagl,
TESCO INTERNATIONAL SOURCING LIMITED
Walmart
Varner AS Retail
Lifestyle
Restoque S.A.
J ;& P Coats

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search