European luxury lingerie brand Hunkemoller has opened its first store in India.
Spread across 750 sq.ft. the Hunkemöller flagship store at DLF Promenade, New Delhi, is designed to create an exclusive shopping experience offering world class service to its customers. The store provides a fashionable yet comfortable mix of lingerie, nightwear, hosiery, swim wear, beauty products and accessories, according to a press release by Reliance Brands through which Hunkemoller has entered India.
The lingerie collections are designed by the brands in-house design team who are dedicated towards bringing feminine and strong designs to match woman's passion for all things beautiful combined with the latest fashion trends and most important: the best bra shape and fit.
Founded in 1886 in Amsterdam, Hunkemöller is Europe’s premium lingerie brand with over 700 stores in 19 countries and a very strong market base in Europe. It is also available in countries like Bahrain, Egypt, Morocco, Oman, Saudi Arabia and United Arab Emirates.
Hunkemöller has signed an exclusive long-term franchise agreement with Reliance Brands Limited. Together Reliance Brands Ltd. and Hunkemöller will create a Pan-Indian network of Hunkemöller stores, the release said. (SH)
Fibre2Fashion News Desk – India