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Liva associates with Miss Diva 2020 as title sponsor

Jan '20
Liva Miss Diva 200 finalists. Pic: Liva
Liva Miss Diva 200 finalists. Pic: Liva
Liva, the fashion ingredient brand, has associated with a beauty pageant for the first time as a Title Sponsor for the 8th season of Miss Diva. Liva has redefined fashion with its fluid fabrics to create garments synonymous with comfort and freedom. Liva's brand ethos, #LiveYourFlow, encourages women to be spontaneous, confident, unhindered and free.
The nationwide auditions for Liva Miss Diva 2020 began in early November giving the winner the once in a lifetime opportunity to attain a ticket to Miss Universe.
The 10 city auditions that traversed through the length and breadth of the country from cities like Lucknow, Kolkata, Indore, Hyderabad, Pune, Jaipur, Bangalore, Chandigarh, Chennai and Delhi culminated into the final leg of auditions at Mumbai in December 2019 and announced the Top 20 finalists of Liva Miss Diva 2020 who shall now compete for the coveted crown. The winner will represent the country at the coveted pageant Miss Universe.
Collaborating in this incredible journey of bringing forth Indian beauty and talent at the global beauty platform, Lara Dutta who is the mentor and face will take over the mantle of finding that one girl who will revolutionise the definition of fun, adventurous, witty, sporty, sassy, sensual, fit, compassionate and captivating. "As we come closer to the final stage of the pageant, the excitement and thrill has doubled. It’s been a tremendously stimulating journey so far mentoring the girls and I look forward to guiding them further in the pursuit of their dreams," said Dutta.
"Liva's flawless drapes and breathable fabric give every rising Diva a chance to glide, breathe and flow as they conquer the stage. Made with 100 per cent natural fabrics, Liva's lightweight feel is perfect for aspiring Divas to chase success, unrestricted. It resonates with every nascent Diva, making this partnership a seamless fit," Liva, an Aditya Birla brand, said in a statement.
The Top 20 finalists are now undergoing vigorous training and grooming from the best in the industry and will also participate in 4 city sub-contest preliminary event that shall be complimented by a thematic night. The first preliminary event took place in Mumbai recently at the Hilton Mumbai International Airport that has come on board as the impeccable hospitality and venue partner. The following preliminary events will be held at Bengaluru, Delhi and Jaipur.
The Mumbai preliminary event had a set up by the pool to sash the sub contest winners of Liva Miss Diva 2020. The glamorous evening that was flagged off by Yami Gautam and hosted by Anusha Dandekar, also saw a power packed performance by Shirley Setia, a singer and performer from New Zealand and DJ Stetson.
The girls were pre-judged for sub-contests and sashed for Liva Miss Body Beautiful, Dr Tvacha Miss Glowing and Times Miss Sudoku.
Deme by Gabriella Demetriades has collaborated with fashion ingredient brand, Liva to create a capsule collection of uber sensual and striking gowns with the signature deme cuts and aesthetics, incorporating drapes, surprise cut outs and playing with forms of the luxurious fabric. The collection was made fluid with Liva fabric. 

Fibre2Fashion News Desk (RKS)

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