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Liva recognises designers at Amazon India Fashion Week
21
Mar '18
Courtesy: Liva
Courtesy: Liva
Liva from Aditya Birla Group appreciated ace designers on the last day of the Amazon India Fashion Week, themed 'An ode to the creators'. Renowned designers Anju Modi, Eshaa Amiin, Gaurav Jai Gupta, Nida Mahmood, Shruti Sancheti and Schulen Fernandes for Wendell Rodricks created and infused life to garments with Liva fabrics for the fashion week. 

"An ode to the creators – is not just a theme for us but the way we see our partnerships with designers who create, innovate, conceptualise and bring life to their creations. Similar to Liva which breathes life in to a fabric and is an essential ingredient required for creation," said Rajeev Gopal, CMO Birla Cellulose. "As a creator, every designer has brought in the element of sustainability in their collections making it an important aspect of life. The ramp witnessed a blend of designs and themes ranging from."

"At the fashion week, Mystical Forests by Anju Modi showcased the unending intimacy between nature and art. Untamed Desert by Eshaa Amiin was modern, free-spirited and yet adhering to the comfort of the modern-age woman. The Upside Down by Gaurav Jai Gupta resonated the alternate dimension existing in parallel to the human world. Chillum Sisters by Nida Mahmood was where modern meets classic Indian and where old world Indian flowers meet modern floral patterns. Berry Blush by Shruti Sancheti celebrated the intense autumn floral and luscious wild berries lightening up the winter forest outset autumn and tender winter mornings. Lastly, White Carpet by Schulen Fernandes for Wendell Rodricks presented the collection that sweeps across a spectrum of beauty," Liva press release said. (RR)

Fibre2Fashion News Desk – India


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