London Fashion Week to show positive fashion & inclusivity
Pic: London Fashion Week
The British Fashion Council (BFC) has announced that London Fashion Week (LFW), to be held from February 14-18, 2020, will host 60 catwalk shows and presentations. LFW continues the movement of positive change with the return of the Positive Fashion Exhibition together with LFW public shows and a talk series at the official hub The Store X, 180 Strand.
The Positive Fashion themed City-Wide Celebrations are set to unite London with 78 brands, 103 stores, and 346 events taking place across five days in partnership with key retailers, cultural institutions, and businesses, aimed at opening London Fashion Week to new audiences and communities, according to a press release by the BFC.
The Positive Fashion Exhibition is a curated space with brands showcasing a presentation, campaign or interactive storytelling experience that answers to one or more of the three pillars of Positive Fashion: environment, people, craftsmanship, and community. In particular, the exhibition will host #FashionOurFuture, an interactive photobooth dedicated to the social media movement to slow down fashions’ footprint, set up by Amy Powney of Mother of Pearl and a Swap Shop by Patrick McDowell with Global Fashion Exchange, where guests can bring a used item of clothing from their wardrobe to exchange.
The winners of the 2020 International Woolmark Prize and inaugural Karl Lagerfeld Award for Innovation will be announced on February 17, 2020. The 2020 finalists have focused on traceability and adding transparency to their supply chains, supported by the International Woolmark Prize Innovation Academy.
On February 18, 2020, the Queen Elizabeth II Award for British Design will be presented by a senior member of the royal family to a British designer to be announced. Created in the name of The Queen, the award recognises the role fashion plays in diplomacy, culture and communications. It further recognises creativity in design and those brands demonstrating value to the community and strong sustainable practices; previous recipients are Bethany Williams, 2019 and Richard Quinn, 2018.
This season, London Fashion Week welcomes Tommy Hilfiger back to London, showing his fourth TommyxLewis collection with a strong focus on sustainability. Internationally recognised brands featuring on the LFW schedule include Burberry, Christopher Kane (Winner of Designers’ Designer Award, The Fashion Awards 2019), Erdem, JW Anderson, ROKSANDA, Preen by Thornton Bregazzi, Temperley London, Simone Rocha and Victoria Beckham. More than ever, designers are taking sustainability to the heart of their collections, in particular this season Johnstons of Elgin, Mulberry, Phoebe English, Richard Malone, and Vivienne Westwood.
In the DiscoveryLAB, an experiential zone that spans the intersection of fashion, art and technology shows include Di Petsa, Lueder and Kate Ann McGuigan as well Newgen One To Watch: Eftychia, Fashion Revolution DiscoMAKE, a collaborative event of fashion, music and workshops, Bricks Talks ‘Rise Together Issue’ and Aro Archive will present Yohji Yamamoto 1983 – 2016. The Newgen installation will feature 20 designers from the BFC’s 2019/2020 internationally celebrated talent identification scheme while the BFC Show Space will host catwalk shows by Ashley Williams, Bosideng, Charlotte Knowles.
Other internationally celebrated designers on schedule are: 16Arlington, A.W.A.K.E MODE, Amanda Wakeley, Ashish, Aspinal of London, Bobby Abley, Bora Aksu, Chalayan, David Koma, Dilara Findikoglu, Edeline Lee, Emilia Wickstead, Fashion East, Halpern, Huishan Zhang, Liberty, Margaret Howell, Mark Fast, Marques’Almeida, BFC Fashion Trust recipient Molly Goddard, Olivia Rubin, Osman, Pam Hogg, Paul Costelloe, BFC Fashion Trust recipient Paula Knorr, Rixo, Richard Quinn, Roland Mouret, Shrimps, Stephen Jones, Toga and Underage. Newcomer Petar Petrov joins the schedule, with alongside MM6 Maison Margiela and DAKS, both returning to London this season.
This season, the BFC and Bags of Ethics collaborated with designer Richard Malone on the design of the LFW reusable canvas bag. Richard Malone is a designer and multi-disciplinary artist who has become the fashion industry go-to for authenticity, resourcefulness and rebellion. Malone’s passionate commitment to sustainability in all its facet runs through his namesake brand. Bags of Ethics is a positive label that promotes the people and planet behind products.
Fibre2Fashion News Desk (GK)