Lululemon Athletica enters Spain with 2 new stores, e-commerce site

Beginning with the launch of lululemon.es in late July, the company’s apparel and accessories for men and women will be available to purchase from a dedicated e-commerce platform in Spanish for the first time. In September, Lululemon will open its first Spanish retail locations in the heart of Madrid and Barcelona’s shopping districts, on Calle Serrano and Paseo de Gracia respectively, the company said in a media release.

“As a brand which supports wellbeing, Lululemon has a strong synergy with the active, balanced lifestyle enjoyed in Spain,” said André Maestrini, executive vice president, international. “We’re looking forward to connecting with Spanish guests, through our website and at our first retail stores opening in Madrid and Barcelona. The strength of our model across product innovation, guest experience, community and culture provides a unique advantage as we introduce Lululemon to our newest market.”

Lululemon currently operates almost 40 stores and three local language sites in eight countries in Europe: France, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland, and the UK. In addition, Lululemon ships to additional countries across Europe via its EU website.

Fibre2Fashion News Desk (KD)