Luna Wear launches illuminating athletic apparel line

19 Apr '18

2 min read

Courtesy: PR Newswire

Luna Wear, a fashion technology startup based out of Florida, has released machine washable and dryable, illuminating athletic apparel line. Powered by a small USB rechargeable lithium battery, Luna Wear's bright lightweight, foldable Luna illuminating material provides safety for outdoor runners, joggers, cyclists and pedestrians via enhanced visibility.

The company has released a full collection of over 25 shirt designs which include female crop and tank tops, short and long sleeve shirts, in addition to male vests, which are available for pre-order on Luna Wear's online store.

Luna Wear was born out of founder and CEO's Richie Luna's near tragic encounter with an oncoming driver while running one night on a dark and lonely road.

"I started my nightly run late that evening. I reached a stretch of road that was completely dark and very lonely," says Luna. "While running I noticed a car coming at high speed. At first I thought that the driver saw me through his headlights but I was wrong. At the last second I was about to get hit however I was lucky enough to be able to jump out of the way. It was at this moment that the idea for Luna Wear was born." (KD)

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