M&J’s R&D experts have travelled to Verona to meet the students and present them the minds that work behind the garments that they wear every day. During the classes, students learned the essentials for defining the creation of a collection: target audience, market analysis, trend forecasting and commercial tools needed to devise a full package of actions that can concretely be used in the production, and launch of a sellable collection.
The students who are presenting the best project works will be invited by M&J Group to Bangladesh where they will conclude their courses. During their staying at M&J, they will work side by side with the R&D team in the development of real collection. Leveraging the acquired principles learned in the first phase of the projects in Italy, they will experience the way garments come to reality through the hands of our specialised employees.
Fabio Adami Dalla Val, R&D head and trade marketing manager for M&J Group said, “M&J Group has an Italian heart: the marketing branch and research and development department have always spoken Italian, being the company’s bridge toward the European market and tastes. Therefore, the collaboration with ReArt Fashion Institute was natural and goes beyond education: we created with their help a long lasting program to ease and stabilise a real intercultural exchange, a human experience both for Italian students and fashion experts from Bangladesh.”
Munir Ahmed, owner of M&J Group said, “Students will be our special guests and, on that occasion, they will taste the realty of fashion and manufacturing in Bangladesh, which is one of the most developed and advanced of the whole region.” (GK)
Fibre2Fashion News Desk – India
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