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Marimekko announces new limited edition collection

27
Mar '20
Pic: Marimekko
Pic: Marimekko
Marimekko and Uniqlo have announced a new limited edition collection for Spring/Summer 2020, launching April 2020. The Uniqlo x Marimekko collection is inspired by Finnish summer living and features a selection of items for women and children in Marimekko prints by Annika Rimala and Maija Isola. It will be available in all Uniqlo markets except Japan.

The collection represents one of the spearhead collaborations for Uniqlo in 2020. The collaboration continues the successes of the two earlier limited edition Uniqlo x Marimekko capsules.

“Brand collaborations with partners with whom we share values and are able to create something special for customers represent unique opportunities for Marimekko to share our design philosophy with a wide global audience. We are honoured to partner with Uniqlo again on this new summery collection that builds on the strengths of both brands: Marimekko’s empowering aesthetic renowned for its art of printmaking and Uniqlo’s high-quality, functional and affordable LifeWear made for all,” said Tiina Alahuhta-Kasko, president and CEO of Marimekko.

“Our three seasons of working closely with Marimekko have deepened our understanding and appreciation for the Finnish fashion and design house and its art of printmaking. We are pleased to once again feature iconic Marimekko prints by the company’s legendary designers Maija Isola and Annika Rimala, and this time include a Finnish take on celebrating the end of long winters and the joys of summer times with friends and family. We hope the new LifeWear will be enjoyed by all,” said Yuki Katsuta, head of research & development, Uniqlo.

The brand collaboration relates to the agreement signed in summer 2019 with most of the licensing income already recognised during 2019 in the Asia-Pacific region.

Marimekko is a Japanese global apparel retailer.

Fibre2Fashion News Desk (PC)


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