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Marimekko & Uniqlo to develop a new edition of apparel

17
Nov '19
Pic: Merimekko
Pic: Merimekko
Marimekko and Uniqlo, a Japanese global apparel retailer, have announced a collaboration for a new limited edition collection. The collection, that will be launched on November 28, 2019, is the second partnership between Marimekko and Uniqlo. Marimekko is a leading Finnish home furnishings, textiles, and fashion company, headquartered in Helsinki.

The first collection designed jointly by the two companies, introduced in spring 2018, was very successful. The new 2019 Fall/Winter collection celebrates Finnish winter traditions and augments women’s offerings with items for girls and babies, according to Marimekko.

The limited edition collection brings together the complementary approaches of the two companies. Marimekko’s mission is to empower people to be happy as they are, and to bring joy to everyday life through bold prints and colours. LifeWear is the Uniqlo commitment to creating high-quality clothing that is functional and affordable, to suit everyone’s daily lifestyles.

The collection includes several new women’s items designed specially to showcase some of Marimekko’s most recognisable prints such as Kivet (stones) designed by Maija Isola in 1956, Tasaraita (even stripe) by Annika Rimala from 1968 and Siirtolapuutarha (city garden) by Maija Louekari from 2009. The collection fuses iconic elements from both brands bringing to life Finnish winter traditions of families enjoying the outdoors in the snowy forests under the magical northern lights, and gathering around the fireplace to warm up in the cosy atmosphere of their winter cabins. The collection will be available in all Uniqlo markets except Japan.

“Following the positive reception of our first limited edition collaboration collection with Uniqlo in spring 2018, we are thrilled to collaborate with Uniqlo again for Fall/Winter 2019. The new limited edition collection features Marimekko’s bold prints and colours in wintry wardrobe essentials made for all. We believe that together with Uniqlo we have been able to create something truly special for our customers and can’t wait to see this new line bring joy to people’s daily lives around the world. This collaboration allows us to share our design philosophy with a large global audience building Marimekko’s brand awareness,” Tiina Alahuhta-Kasko, president and CEO of Marimekko said.

Fibre2Fashion News Desk (GK)


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