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Maroc in Mode - Maroc Sourcing displays top fashion brands

Oct '18
Courtesy: Maroc in Mode
Courtesy: Maroc in Mode
The Maroc in Mode - Maroc Sourcing 2018 trade fair, which was held on October 11 and 12, 2018, in Marrakech, displayed Moroccan fashion from specialists for fast fashion and denimwear. Around 1,853 visitors from over 22 countries took part in the show for fast fashion, denim, knitting, tailoring, lingerie, workwear, leather good, shoes, and accessories.

The visitors used Maroc in Mode - Maroc Sourcing to research new production companies and to intensify and concretise already existing contacts. Around 32 per cent of visitors came from France, followed by 8.5 per cent from Italy, 8 per cent from UK, 7 per cent from Portugal, 7 per cent from Spain, and 6.5 per cent from Germany. The visitors were from all trade areas such as fashion companies, chain stores, online retailers or brand-strong fashion manufacturers, from discounters to luxury designer brands, according to a press release by the trade show.

Fast fashion and sustainable production were the focus of the visitors, and the quality of the production impressed many visitors. Around 128 exhibitors from 9 countries covering the ecosystems fast fashion, denim, knit, and tailored fashion, were very satisfied with the results of the fair. The companies have especially praised the new contacts with dealers and brands from Northern Europe such as Germany, the Netherlands, and Sweden.

The Moroccan Denim Cluster presented more than 20 companies at the fair, which almost exclusively use denim fabrics that have been treated with a laser / ozone technique, methods that need environmentally friendly little water for the finishing of the fabrics. The technique comes from the Spanish company Jeanologia.

Joseph Vercher, Jeanologia director Europe, presented the procedure in a lecture at the event. The fabrics are supplied by producer Evlox, an exhibitor at the fair, who works with all major Moroccan denim producers. Sustainability was also an issue for other companies, such as Apparel Mills, and Temasa Tétouan Maille (Kunert Fashion GmbH Morocco), which offer eco-cotton yarns. Apparel Mills has presented itself for the first time as a merger of four companies with the production chain from knitting, dyeing, printing and production at Maroc in Mode.

The attention of the exhibitors and visitors was attracted by the presentations on sustainable textile production and the change in the global production and procurement processes at the trade fair. ZDHC (Zero Discharge of Hazardous Chemicals) programme speakers talked about corporate environmental management as a holistic approach to tackling hazardous chemicals along the entire value chain, a programme that has already been joined by Moroccan companies.

A common sustainability concept and a uniform assessment of sustainability performance by apparel producers through the Higg Index was the topic of Baptiste Carrière Pradal of the Sustainable Apparel Coalition (SAC). Possible changes in the production process due to Industry 4.0 and their benefits was presented by Abdelaziz Sifaoui, director at Lectra. (GK)

Fibre2Fashion News Desk – India

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