Max Mara's Emme Marella to debut at Pure London

25 May '18

2 min read

Courtesy: Pure London

Max Mara Group’s fresh and versatile clothing line, Emme Marella, is set to debut at the Spring/Summer 19 edition of Pure London. This year’s fashion event, which will be held from July 22 to 24, 2018, at London Olympia, is set to witness an exponential growth in the premium womenswear section, showing a positive outlook for the luxury womenswear sector.

Paola Spreafico, advertising and communication director from Emme Marella said, “We are always pleasantly impressed by the success experienced by Emme Marella on the market, since it even goes beyond our objectives. The key to success is surely being able to meet market demands with proposals that are ready-to-wear and sophisticated at the same time. For summer 2019, the collection offers assorted interesting proposals in terms of prints, thanks to an eye-catching and bold mix of floral and geometric patterns.”

Across the rest of Pure London, the three-day event will deliver substantial growth in new brands from around the world providing visitors with the opportunity to discover fresh and exciting new fashion.

The show looks set to offer an unmissable line-up of womenswear, menswear, footwear, and accessories brands, as well as new sections for kidswear and maternitywear (Pure KID), and ethical brands (Pure Conscious).

Premium womenswear grows in size with new brands including On Parle de Vous, POM Amsterdam, Caban Romantic, Giulia Rossignoli, and UN-NYE joining favourites like, Jane Lushka, Ania Schielholt, Humility, Beate Heymann, Vilagallo, and Exquise.

Beautiful resortwear labels join the womenswear line-up including Australian brands like Jaase and Naudic, as well as high-end British designers, Ziiga and Sophia Alexia. Visitors will also be introduced to Echappees Belles, Mariella Rosati, 4 Funky Flavours, and returning to the show after many years.

The spirit section is re-edited this season, offering more British designers including Elizabeth An’Marie and Amy Lynn, and exciting new international names including POL Clothing from the US, Tally Weijl from Switzerland, and Australian brand, Honey and Beau.

Exciting brands to the new Pure Conscious section include ethical and sustainable fashion pioneers People Tree and Skunkfunk. For over 20 years, both People Tree and Skunkfunk have pursued an ambitious ethical, social and environmental agenda and become fashion’s favourite conscious brands.

Amal Kiran Jana’s Afterlife Project brings a host of inspirational labels including Aamogh, a handcrafted ethical collection made from industrial surplus leather. (GK)

Fibre2Fashion News Desk – India

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