>>
Rewind 2021 and prospects for 2022 Rewind 2021 and prospects for 2022
Home / Knowledge / News / Fashion / Maxine Bedat launches New Standard Institute

Maxine Bedat launches New Standard Institute

05
May '19
Pic: New Standard Institute
Pic: New Standard Institute
Maxine Bédat has set up New Standard Institute, a platform with a systems approach, to address the environmental and social impacts of the apparel industry. The institute is backed by a network of scientists, and will host a unique open source tool that will provide the citizen consumer, the industry and media, with verified data, research and resources.

This will help clarify from a scientific perspective what "sustainability" means, how the industry can go about achieving it at the pace at which it needs to be achieved and what citizen consumers can do to push for that change.

Bédat has been at the forefront of sustainability since 2013, through her work founding the groundbreaking e-commerce and fashion brand Zady. Within the lifespan of that brand, sensing the urgency of change needed ahead, Bedát created a pathway for clarity and understanding of the actual science behind 'sustainability' that will lead to not only true accountability in the field but a goal setting initiative that will enable fundamental systems change for apparel manufacturing - at the pace it needs to be achieved - led by the power of the consumer.
New Standard Institute asks for the support of the global citizen consumer community in demanding more from the 'big apparel' makers - those creating the largest climate impact are also those with the greatest chance of creating the systems change necessary to minimise it.

Bédat lays out the call to action to the opinion formers in the industry and to the consumer: "We are lovers of fashion and concerned citizens aware that leading scientists have determined we have 11 years to change course with regard to climate change if we are to avoid catastrophic damage to our planet.”

"The fashion industry has spoken, they say change can only start from consumer demand. A recent survey of fashion CEOs found that fashion companies attribute the major responsibility for driving the industry towards sustainability to consumers above any other group,” she says.

"It is time to #SetANewStandard. You drive demand and have the ability to drive change in this industry. Helping us spread the word on social media will make all the difference. Our first objective is to welcome signatories to our petition which asks brands to make the changes necessary to thrive while being in alignment with our planetary boundaries," she says.

The fashion and footwear industry contribute more than 8 per cent of carbon emissions – more than international air travel and maritime shipping, combined - whilst clothes continue to shed the equivalent of 50 billion plastic bottles worth of plastic microfibres into the oceans every year. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 29th Jan 2022

EU refers China to WTO following trade restrictions on Lithuania

The EU recently filed a case at the World Trade Organisation against...

Pic: Shutterstock

Apparel/Garments | On 29th Jan 2022

Philippines misses Jan 1 RCEP deadline; to conduct public hearing

The Philippines missed the January 1 effectivity of the Regional...

Pic: Shutterstock

Textiles | On 29th Jan 2022

ILO, BGMEA join hands to continue safety momentum in RMG sector

The International Labour Organisation (ILO) and the Bangladesh...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

T Rajkumar,

T Rajkumar

<div>Confederation of Indian Textile Industry (CITI) being one of the...

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Akram Tariq Khan,

Akram Tariq Khan

E-commerce brand YourLibaas meaning "garment or attire" in Udru, was...

Tonny De Beer, PFNonwovens

Tonny De Beer
PFNonwovens

PFNonwovens (PFN) was established in 2018 by the combination of two...

Serkan Gogus, Mogul Nonwovens

Serkan Gogus
Mogul Nonwovens

Mogul is a global player ranked among the top 40 nonwoven producers in the ...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Kamal Khushlani, Mufti

Kamal Khushlani
Mufti

Based out of Mumbai, Mufti is a men’s clothing fashion brand. In an...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Seasalt Limited
KAS Direct Sourcing
Calvin Klein
Sportswear Company Spa
Target Corporation (MN)
Gap International Sourcing Limited
Varner AS Retail
Asos
Aquarelle Clothing Limited
Rosset ;& Cia Limited
BIANCA
Alison Hayes Romania
Boardriders Asia Sourcing Limited
Gatsby Africa
Tchibo GmbH
IKEA of Sweden AB
TESCO INTERNATIONAL SOURCING LIMITED
John Varvatos
Under Armour Global Sourcing Ltd
Abit
Hirdaramani International Export Private Limited
PVH Corporation
Tory Burch Hong Kong Ltd
Grasim Industries Limited
Amazon China
Truetzschler India Private Limited
Chori Company Limited
The Top Form Brassiere Manufacturing Company Limited
C;&A Sourcing International Ltd
Aramark Uniform ;& Career Apparel, LLC
H;&M Hennes ;& Mauritz (Far East) Ltd
Rayonese Textile Inc., Division de Culp Inc.
Lenzing Aktiengesellschaft
Sainsbury's Argos Asia Limited
KIABI
International Textile Manufacturers Federation
Decathlon
Desigual - ABASIC, S.A.
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
LC Waikiki
The LYCRA Company Singapore  Pte. Ltd
Chico’ FAS
Eastman Chemical Company
J ;& P Coats
Sateri (Jiujiang) Fiber Co.,Ltd
Cat Tuong Real Estate Group Joint Stock Company
Groz-Beckert East Asia LLP
G-Star Raw C.V.
SHAHI Exports Pvt Ltd
Arvind Limited
Walmart
Huntsman (Singapore) Pte Ltd
Hela Clothing Pvt Ltd
Lisa S.P.A.
Esprit Europe Services GmbH
Lacoste (Wanchai)
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
THE BOMBAY DYEING ;& MFG.CO. LTD
Reiter India Private Limited
Recron Polyester from Reliance Industries Limited
Permoda(Koaj/Armi/Pronto/Bkul)
Sportmaster Ltd.
Etam Group Strategy Hong Kong Limited
Gokaldas Exports Limited
Maceton Limited
MAS Active / MAS Kreeda / MAS Bodyline
Splash
T.T. Limited
Page Industries Limited (Bangalore)
Vardhman Textile Ltd
Restoque S.A.
Phong Phu international JSC (PPJ)
Lululemon Athletica Inc
Puma
Lifestyle
IDH – The Sustainable Trade Initiative
NITI Aayog
Vianney Textil Hogar S.A. De C.V.
Benetton Group
Gloria Jeans
OVS Hong Kong Sourcing Ltd.
BIMBA ;& LOLA SL
Brandix Lanka Limited
Guess Europe Sagl,
Green Fibre
Alix Partners
Landmark Group
Tommy Hilfiger
Midas Clothing Limited
Babyshop

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search