Home / Knowledge / News / Fashion / Maxine Bedat launches New Standard Institute

Maxine Bedat launches New Standard Institute

05
May '19
Pic: New Standard Institute
Pic: New Standard Institute
Maxine Bédat has set up New Standard Institute, a platform with a systems approach, to address the environmental and social impacts of the apparel industry. The institute is backed by a network of scientists, and will host a unique open source tool that will provide the citizen consumer, the industry and media, with verified data, research and resources.

This will help clarify from a scientific perspective what "sustainability" means, how the industry can go about achieving it at the pace at which it needs to be achieved and what citizen consumers can do to push for that change.

Bédat has been at the forefront of sustainability since 2013, through her work founding the groundbreaking e-commerce and fashion brand Zady. Within the lifespan of that brand, sensing the urgency of change needed ahead, Bedát created a pathway for clarity and understanding of the actual science behind 'sustainability' that will lead to not only true accountability in the field but a goal setting initiative that will enable fundamental systems change for apparel manufacturing - at the pace it needs to be achieved - led by the power of the consumer.
New Standard Institute asks for the support of the global citizen consumer community in demanding more from the 'big apparel' makers - those creating the largest climate impact are also those with the greatest chance of creating the systems change necessary to minimise it.

Bédat lays out the call to action to the opinion formers in the industry and to the consumer: "We are lovers of fashion and concerned citizens aware that leading scientists have determined we have 11 years to change course with regard to climate change if we are to avoid catastrophic damage to our planet.”

"The fashion industry has spoken, they say change can only start from consumer demand. A recent survey of fashion CEOs found that fashion companies attribute the major responsibility for driving the industry towards sustainability to consumers above any other group,” she says.

"It is time to #SetANewStandard. You drive demand and have the ability to drive change in this industry. Helping us spread the word on social media will make all the difference. Our first objective is to welcome signatories to our petition which asks brands to make the changes necessary to thrive while being in alignment with our planetary boundaries," she says.

The fashion and footwear industry contribute more than 8 per cent of carbon emissions – more than international air travel and maritime shipping, combined - whilst clothes continue to shed the equivalent of 50 billion plastic bottles worth of plastic microfibres into the oceans every year. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Nigeria's NEPC restores AGOA visa stamp to exporters

Apparel/Garments | On 23rd May 2019

Nigeria's NEPC restores AGOA visa stamp to exporters

The Nigerian Export Promotion Council (NEPC) recently re-introduced...

France to lead global fashion sector sustainability drive

Fashion | On 23rd May 2019

France to lead global fashion sector sustainability drive

French President Emmanuel Macron is using Kering SA chief executive...

BGMEA to set up RMG Sustainability Council for monitoring

Apparel/Garments | On 23rd May 2019

BGMEA to set up RMG Sustainability Council for monitoring

The Bangladesh Garment Manufacturers and Exporters Association...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Aaron Spivak,

Aaron Spivak

Canada-based Hush Blankets was founded by Lior Ohayon and Aaron Spivak to...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search