Men's Wearhouse & Kenneth Cole launch Awear-Tech sportswear collection

The Awear-Tech garments enhance comfort as the technology within the fabrics works cohesively to create a temperature-regulating system. The assortment ranges from five-pocket pants, chinos, shorts and joggers to tees, polos, hoodies and outerwear. Colours include a variety of foundational hues along with subtle stripes and graphics, the companies said in a joint press release.

Awear-Tech incorporates 37.5, an advanced fabric technology from the high-performance sports world. Its patented active carbon particles remove moisture in the vapour stage before sweat can form. In addition, other technical components such as four-way stretch, rubber-coated zippers, interior loop constructions, silicone gripping and concealed trouser pockets, along with traditional and technical fabric blends, provide enhanced and practical performance attributes.

“We are excited about this partnership and the opportunity to create a new level of performance apparel that is comfortable yet refined and includes all of the technology components that our customers are looking for,” said Kenneth Cole, chairman and chief creative officer of Kenneth Cole Productions. “This is a dynamic time in fashion and we are proud to deliver a collection that reflects how we believe people want to dress in a post-COVID-19 world.”

“We are thrilled to have partnered with Kenneth Cole to create an exclusive lifestyle line that meets our customers’ needs, particularly as we begin to travel, commute, and get out for those long-awaited social gatherings,” said John Tighe, executive vice president and chief customer officer of Tailored Brands. “The new Awear-Tech line provides true comfort, versatility, performance and value all in one collection and further cements our commitment to being a complete clothing destination for all of our customers—no matter the occasion.”

Fibre2Fashion News Desk (KD)