Merchant Tailor and Hapsburg will collaborate on a series of new sustainable collections, they said in a joint press release. The apparel designer has also announced the launch of its own brand 8SIX400, a sustainable, motorsport apparel collection made entirely from recycled materials. The number 86400 refers to the number of seconds in a 24-hour day.

As Ferdinand will be competing for APR at the European Lemans under his Green Future Project and Drive Fast, Act Faster environmental campaigns, these logos and their pioneering message remain forefront in the designs.

"Drive Fast, Act Faster has been an incredible journey to date. It's only been made possible by partners such as Merchant Tailor who understand that change is incremental and about choices. As a company, its sustainability credentials are superb and its mission to provide purely sustainable solutions is the future of this and every sport,” said Hapsburg.

"We are delighted to set up this new collaboration with Ferdinand whose carbon offsetting agenda with Green Future Project is setting new examples to other drivers across motorsports. This new partnership, confronting and tackling environmental issues, perfectly aligns with our values at Merchant Tailor, where sustainable choices come first,” said Peter Hall of Merchant Tailor.

Ferdinand joins a long list of Merchant Tailor clients including Pierre Gasly, Andretti United and Brabham.

Fibre2Fashion News Desk (KD)