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Micro-Influencers can help grow fashion industry: fishbat

22
Nov '19

Pic: Shutterstock

The value of micro-influencers is slowly being recognized as distinct opportunity from macro-influencers, and a considerable marketing force in its own right. While micro-influencers often boast 100,000 followers at the most, and appear to have a small following compared to larger accounts, they are still capable of reaching the audiences they have amassed.

In the competitive fashion industry, partnering with micro-influencers can yield positive results, according to US Internet marketing company fishbat. One of the benefits that micro-influencers have, compared to macro-influencers, is the level of interaction they have with their audiences. Their considerably fewer followers results in genuine interactions.

Users seldom feel as though they are unheard and are more likely to feel valued by a brand and influencer, the company said in a press release.

This impacts companies in the fashion industry because it allows them to create meaningful relationships with their followers as well. Micro-influencers curate great content and take a great deal of pride in their relationships with audiences. This fosters a feeling of intimacy and meaning with a social audience that a brand can leverage.

An individual may continually purchase clothing and accessories from a brand because he has had good experiences with them online. While the quality of said clothing and accessories remains paramount, it does help when a customer is heard on social media, the company said.

Another advantage of partnering with a micro-influencer is that it offers fashion companies up access to well curate, but diverse audiences.

Along with their ability to reach wide audiences, micro-influencers are known for their ability to connect with individuals of different backgrounds, interests, and other such variables.

Simply put, they aren't limited to those that they can reach out to. A micro-influencer's target audience can be as broad or narrow as they prefer, which can benefit those in the fashion industry.

Fibre2Fashion News Desk (DS)

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