Home / Knowledge / News / Fashion / Mona Shroff to open first India Intimate Fashion Week
Mona Shroff to open first India Intimate Fashion Week
09
Feb '17
Courtesy: IIFW
Courtesy: IIFW
The first India Intimate Fashion Week (IIFW) has announced that illustrious jewellery designer Mona Shroff will open the first edition of IIFW with her 2017 collection, becoming one of the first luxury brands to be present alongside India’s top intimate wear talent at the event. She is engaging with IIFW to break the stereotype about intimate wear.

Shroff, the vice president and COO of World Indigenous Fashion Week (WIFW), and a council member representing India and Hong Kong said, “Intimate wear is a taboo in India, where the women would love to buy expensive and sexy lingerie but shy away from discussing it. Even the designer community is all gaga about international brands and their style but has done little to promote native intimate wear designers or even encourage education in this area. With IIFW, that will change.”

She has showcased in various fashion shows like Lakme Fashion week, India Beach Fashion Show, Fiji resort fashion show, India Fashion Week Dubai and Miss India Pagent. Shroff has been designing for in-house labels of Selfridges (London) and Galleri Lafayette (Paris). Her Production lines are in Italy, Spain, Korea, Taiwan, Indonesia, Philippines and China.

“We are very excited to start our first venture with such a worldwide celebrated designer who is not only creative with her designs, but also understands the power of fashion, especially in the intimate wear zone. We look forward to opening the show with Mona and changing the intimate wear realm forever,” said Niraj Jawanjal, founder of IIFW.

IIFW is the only platform in India, which would unveil and provide great opportunities for designers to show their talent and make India one of the pioneers in intimate wear. The focus is also on educating women about intimate wear and shedding the taboo around it. IIFW promises to bring an intimate fashion revolution by appreciating domestic talent and encouraging Indian women to be bold and confident.

The event exposes both emerging and established brands and designers, manufacturers and distributers from India and around the globe, spanning market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, men’s underwear, swimwear, beachwear, shapewear and more. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search