Home / Knowledge / News / Fashion / Monte Carlo revamps logo for global identity
Monte Carlo revamps logo for global identity
Jun '18
Courtesy: Monte Carlo
Courtesy: Monte Carlo
Leading apparel brand Monte Carlo has come up with a new logo which is bolder, trendier and signifies the ethos of the company better. The company will feature the new logo in all its communication henceforth, including the television commercials and outdoor advertising. The brand has however retained its tagline —It’s the way you make me feel.

In the new logo, the blue background and red rectangle enclosing the text has been done away with. The tagline has also come closer to the brand name 'Monte Carlo', which has been given a new typography style. The triangle with letters 'mc' has been retained, and given a dynamic appeal in order to connect with the fashion conscious populace and exhibit a contemporary and modern expression, a Monte Carlo press release said.

"We have decided to change the logo after a lot of planning. We wanted to design it in line with the changing times and with the change in patterns of our garments which reflects an international vibe. A lot of thought and diligence has gone into the new logo. The new logo is stylish and really speaks for itself, and of the quality of our garments. However, we have decided to retain the tagline which is very catchy, identifiable and in sync with what we are doing. Together with the tagline and the new logo, we will be making a far louder statement and will be able to make Monte Carlo a more preferred brand. We will initiate a complete 360 degree activity to market the garments with the new logo,” said Monica Oswal, executive director, Monte Carlo Fashions Pvt Ltd.

Monte Carlo has been really quick in bringing the latest from the international fashion circles to India and offering those patterns and styles that are in vogue globally. The company has been able to have a loyal customer base because of constant innovation and quality products. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

ASEAN ministers sign agreement on e-commerce

Apparel/Garments | On 17th Nov 2018

ASEAN ministers sign agreement on e-commerce

Member countries of the Association of Southeast Asian Nations...

UK Govt, fashion retailers sign agreement to fight slavery

Fashion | On 17th Nov 2018

UK Govt, fashion retailers sign agreement to fight slavery

John Lewis, M&S, New Look, NEXT, River Island and Shop Direct...

CNTAC delegation from China visits Pakistan

Textiles | On 17th Nov 2018

CNTAC delegation from China visits Pakistan

Chinese investors have expressed a desire to enter into joint...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search