In the new logo, the blue background and red rectangle enclosing the text has been done away with. The tagline has also come closer to the brand name 'Monte Carlo', which has been given a new typography style. The triangle with letters 'mc' has been retained, and given a dynamic appeal in order to connect with the fashion conscious populace and exhibit a contemporary and modern expression, a Monte Carlo press release said.
"We have decided to change the logo after a lot of planning. We wanted to design it in line with the changing times and with the change in patterns of our garments which reflects an international vibe. A lot of thought and diligence has gone into the new logo. The new logo is stylish and really speaks for itself, and of the quality of our garments. However, we have decided to retain the tagline which is very catchy, identifiable and in sync with what we are doing. Together with the tagline and the new logo, we will be making a far louder statement and will be able to make Monte Carlo a more preferred brand. We will initiate a complete 360 degree activity to market the garments with the new logo,” said Monica Oswal, executive director, Monte Carlo Fashions Pvt Ltd.
Monte Carlo has been really quick in bringing the latest from the international fashion circles to India and offering those patterns and styles that are in vogue globally. The company has been able to have a loyal customer base because of constant innovation and quality products. (RR)
Fibre2Fashion News Desk – India
Apparel/Garments | On 17th Nov 2018
Member countries of the Association of Southeast Asian Nations...
Fashion | On 17th Nov 2018
John Lewis, M&S, New Look, NEXT, River Island and Shop Direct...
Union budget 2018-19 will have positive impact on apparel industry
Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd
Increasing prices and lack of demand main issues facing industry
Textile & apparel bodies
The mid-term review of FTP is progressive, growth oriented
Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...
Comec Italia Srl is a world leader in the production of printing machines. ...
Founded in 1953, Italian engineering company Arioli Spa started...
Focusing on bold patterns and colour palettes, Luis Quijano, a student at...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Coating at a fibre level is a practice not usually seen in the...
She grew up in the walled city of Old Delhi, completed her studies, and...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Sandeep and Sarah Shaikh Gonsalves
SS Homme celebrates the craft of traditional tailoring through the bespoke ...