Home / Knowledge / News / Fashion / More C&A stores with Mustang areas coming up

More C&A stores with Mustang areas coming up

Mar '19
Pic: Mustang Jeans
Pic: Mustang Jeans
Mustang and C&A are strengthening partnership. A test phase started last October with the denim specialist’s bestseller Basic products on around 60 premium zones of the fashion retailer's premises has been concluded with great success. Now a further 340 C&A stores with 680 Mustang areas - both for ladies’ and men's ranges - are to be opened by year end.

For three months, Mustang had presented itself at C&A's top 60 premium stores in Germany, Belgium, the Netherlands and Austria. Customers reacted positively to the extended range of brands in the C&A stores. Now the partners build on this success. By the end of quarter three 2019, a further 340 C&A stores will add a total of 680 Mustang spaces. "The test phase exceeded our expectations. We were able to successfully reach and inspire many customers who value brand jeans. We are delighted with the successful start and the growing partnership between Mustang and C&A," says Andreas Baur, CEO of Mustang.

Mohamed Bouyaala, COO and strategy and member of the Extended European Executive Board C&A Europe, says, "With Mustang, we have successfully implemented a strong premium brand on our premises within a short period of time. We are still convinced of the strategic direction. It will enable us to tap into new target groups and further strengthen our position in the jeans market in the future.”

Expansion and optimisation of the Mustang range will be evaluated regularly. By the end of March, 190 C&A branches will receive a total of 380 areas with styles and articles from the regular Mustang collection. A further 150 stores and 300 spaces will follow by the beginning of September. The expansion will also include more countries and strengthen Mustang's international positioning and expansion. The separate sales areas for ladies’ and men's ranges will be twelve square metres in size. Eight of the most successful jeans fits will be offered in different washings. The range will be supplemented by various logo T-shirts from the denim brands.

The existing Mustang spaces in the 30 C&A stores will remain. They will also serve as test areas to assess the continuous expansion and optimisation of the product range. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jun 2021

Half of all cotton-growing regions face severe climate risks by 2040

Climate change could expose half of cotton-growing regions globally...

Pic: Beximco Ltd

Textiles | On 25th Jun 2021

BSEC offers letter of intent to BEXIMCO's Tk 3000-cr Islamic bonds

The Bangladesh Securities and Exchange Commission (BSEC) recently...

Pic: Shutterstock

Textiles | On 25th Jun 2021

Prime Content| Australian cotton production, exports to grow in coming season: TexPro

Australian cotton production and exports are expected to move up...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Water stewardship, Stakeholders

Water stewardship

Water use efficiency remains relatively unexplored

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Nantas Montonati,

Nantas Montonati

The Riri Group is a one-stop supplier of metal accessories for the luxury...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search