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Neonyt all set to present sustainable fashion

Jan '20
Pic: Messe Frankfurt
Pic: Messe Frankfurt
Over 200 sustainable fashion brands will present their new collections for autumn/winter 2020 at Neonyt in Berlin. The three-day show which begins on January 14, will have a showcase of new material technologies and sustainable business models. There will also be panel discussions on the latest industry developments and the issues facing the sector.

From Detox Denim, post-consumer plastic, “Respect Codes” and closed-loop recycling down to artificial intelligence, the exhibitors at Neonyt will present a whole lot of innovative products and concepts.

There will be Armedangels which makes jeans without toxic substances. It will display its Detox Denim collection made from organic cotton. With chlorine-free washing, Jacron Paper patches and heavy metal-free buttons, the label is committed to fighting against “everything toxic.

Berlin label Arys will display its performance wear which uses state-of-the-art technologies such as HeiQ Fresh and Polygiene Odour Control. Dawn Denim will come with its #lowimpact jeans. The “Respect Codes” make the production chain transparent – from the origin of the raw materials to the factories down to the audits and certificates. In order to use less water and fewer chemicals, Dawn Denim recreates washes with a laser machine and uses washing methods that are gentle on the environment.

Got Bag, which recycles plastic collected by fishermen from the Indian Ocean around the island state of Indonesia, will display backpacks, weekend holdalls and laptop bags made from the plastic waste. Knowledge Cotton Apparel will present street fashion made from innovative materials including recycled PET, Tencel, linen and wool.

There will also be companies such as Wolfskin Tech Lab, ISKO, Nudie, and Renewcell AB displaying innovative concepts. The recycling company from Kristinehamn in Sweden Renewcell will be showcasing the circular recycling technology it has developed for used clothing. Staiy will represent online shopping with AI. Staiy is a new online fashion platform for sustainable brands that uses AI. An individual style algorithm provides recommendations, thereby creating a personalised experience for every user. While they are shopping, customers can also collect Donation Points, which they can then use to donate to the non-profit organisation One Tree Planted.

The show will also have discussions on topics such as Regenerative Textile Systems Beyond Zero Impact, From waste to fibres, Data-Driven Circularity in Fashion, and Glocal Circularity.

Fibre2Fashion News Desk (SV)

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January 2021

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