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Neonyt collaborating with B2B online marketplaces

Jun '20
Pic: Neonyt Messefrankfurt
Pic: Neonyt Messefrankfurt
With COVID-19 leading to cancellation of the Neonyt as a physical event, the organisers are focusing on a collaboration with two existing B2B online marketplaces, instead of developing a digital platform to showcase the event in virtual showrooms. Meanwhile, the aim is to schedule the upcoming winter edition of Neonyt at the beginning of next year as usual.

Changing the world of fashion together – through collaboration, communication and entrepreneurship. That has been the vision of Neonyt. In view of the ongoing uncertainty surrounding COVID-19, the management of Messe Frankfurt made the decision not to hold Neonyt as a physical event this year. And developing their own digital platform to showcase Neonyt and its exhibitors in virtual showrooms is not something that the team behind the event see as being constructive.

“There are already countless approaches to hosting virtual events and showrooms right now. Following an in-depth review of the situation, we therefore decided that it makes more sense not to develop yet another solution for that ourselves, but to trust the expertise of well-known industry partners instead,” says Thimo Schwenzfeier, show director of Neonyt. “With the Brand Show Circular and Joor as our preferred partners for summer 2020, we are making it possible for Neonyt exhibitors to use all digital services of these B2B order platforms.”

However, as face-to-face interaction forms the basis of every human relationship, virtual platforms can never replace physical events, so the aim is to schedule the upcoming winter edition of Neonyt at the beginning of next year as usual. And in the meantime – thanks to partnerships with the two B2B marketplaces – Neonyt is offering its exhibitors the opportunity to position themselves in an international order context and look ahead to the time after the coronavirus.

The Brand Show Circular is a B2B marketing and order platform on which, in addition to digital showrooms and ordering opportunities for brands, it is also possible to publish video content. Sustainable fashion is at the focus here and many Neonyt exhibitors are already represented with digital showrooms.

And the cooperation with Joor, the world’s leading B2B platform for brands and retailers, and the Premium Group, the organiser of Premium, Seek and the Fashiontech conference, offers Neonyt exhibitors a number of digital services, which will be presented to interested exhibitors soon.

For the Fashionsustain conference, a digital solution using existing channels has been found. During July 13-17 2020, speakers from the sustainable and digital fashion industry will be discussing topics related to innovation, sustainability and technology in live talks and various audio and video formats on the Neonyt and Fashionsustain social media channels. The full line-up of all talks, participants and dates will be announced in the coming weeks.

An increase in exhibitor numbers, twice as many professional visitors and the topic of sustainability more present than ever before – that was the résumé of Neonyt in January. And the plan was to top that even further at the summer edition in June 2020. But the coronavirus pandemic thwarted the plans of the event’s organiser Messe Frankfurt.

Fibre2Fashion News Desk (SV)

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June 2021

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