Ermenegildo Zegna opens its new Paris Global Store
06 Jul '11
4 min read
Architect Peter Marino commented: “My relationship with the Zegna family goes back to the late 1980's, when we were first introduced in New York by Fred Pressman, the head of Barneys. We began to collaborate in 2006, and completed the first flagship stores, Milan in 2007 and New York in 2008.
This year Zegna celebrates its 30th year in the French market, and I am proudly looking forward to completing a new Zegna Global store in Paris on the Rue du Faubourg Saint-Honoré.
Here, as in my previous collaborations with the brand, I have tried to define the Zegna brand by emphasizing all that is contained in their tradition and heritage, and to provide an architectural identity that reflects that heritage”.
The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world's finest textiles through innovation, sourcing the noblest fibers directly from their markets of origin, managed today by the fourth generation of the Zegna family.
Since the late 1980's, the company has implemented a comprehensive strategy of verticalization, creating a global luxury brand which now ranges from fabric to clothing to accessories - and focused on retailing, pioneering early entry in emerging luxury markets, BRIC and Asia in particular, and was the first luxury brand to open a monobrand store in China in 1991.