Kohl's contest for JLO & Marc Anthony collections

13 Jul '11

3 min read

To celebrate the fall 2011 launch of the exclusive Jennifer Lopez and Marc Anthony Collections, Kohl's Department Stores is launching an online contest, offering 15 lucky winners a chance to live it up with their best friend in New York City. Best friends are the cornerstone of a happy life, and to celebrate the ultimate friendship between Jennifer Lopez and Marc Anthony, Kohl's is launching the "Best Friends Getaway" contest.

While it's apparent that Jennifer and Marc have a lot of love for each other, Kohl's is launching an online contest to find out who has the most love for Jennifer and Marc. The "Best Friends Getaway" contest, invites participants to submit a creative video to show why they love Jennifer and / or Marc. Fifteen winners will be selected to win an all-expense paid trip to New York City with their best friend to experience everything that Jennifer and Marc love about their hometown of New York City.

To enter, legal residents of the 50 United States and District of Columbia, 18 and older, can submit a video on the Kohl's Facebook page starting July 11 at 12:00 p.m. CT and ending at 11:59 p.m. CT on July 30, 2011. Facebook users, who haven't done so already, must "Like" the Kohl's Facebook page to unlock the entry form. Only one entry per person is permitted. The winning videos will be selected based on four equally weighted criteria, including: originality / creativity of the video submission; personality of the entrant; level of enthusiasm expressed during the video; fan voting by their peers within the Kohl's Facebook community. To view a complete listing of the contest rules and to enter to win, visit www.Facebook.com/kohls.

The 15 winners will be announced on August 12, 2011. In addition to winning an all-expense paid trip for two to New York City, including airfare, hotel and transportation, contest winners will receive star treatment for the day, including:

- Entry to a star-studded NYC Fashion Week event in September,
- Dinner at one of Jennifer and Marc's favorite NYC restaurants,
- A pampering session at an NYC salon,
- A $500 Kohl's gift card,
- $500 spending cash, and

A flip cam to document their travels / experiences to be shared via Kohl's online and social media sites following the event.

"We are thrilled to launch the Jennifer Lopez and Marc Anthony Collections this fall, exclusively at Kohl's and Kohls.com," said Julie Gardner, executive vice president and chief marketing officer, Kohl's Department Stores. "The Best Friends Getaway" contest allows us to engage our passionate community of over five million Facebook fans with a fun and entertaining call-to-action that simultaneously gets consumers excited about the launch of our two new exclusive brands."

The Jennifer Lopez Collection includes contemporary sportswear, dresses, handbags, jewelry, shoes, and sleepwear along with a home collection of bedding and towels. The Marc Anthony Collection consists of sportswear, dress shirts, neckwear, accessories, suit separates, sport coats, and shoes. Both collections will be available at Kohl's stores nationwide and Kohls.com beginning this September.

Kohl's Department Stores

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