Home / Knowledge / News / Fashion / Great start for Messe Frankfurt: warm welcome to GREENshowroom
Great start for Messe Frankfurt: warm welcome to GREENshowroom
19
Jul '11
Eco fashion in the limelight: the GREENshowroom was the biggest platform for green fashions in Berlin and extremely popular during the Mercedes-Benz Fashion Week Berlin from 6 to 8 July 2011.

Numerous trade visitors, journalists and invited guests made their way to Hotel Adlon Kempinski where 40 labels presented sustain­able, high-end fashions, accessories and lifestyle products. For the first time, Messe Frankfurt was responsible for organising the event and added a new segment for casualwear and streetwear called 'GREENshowroom featuring Ethical Fashion Show'.

Modern design, zeitgeist and luxury combined with sustainability and environmental consciousness – for the sixth time, GREENshowroom presented exclusive, international and, in particular, sustainable fashion and lifestyle labels. Held within the framework of the Berlin Fashion Week, the GREENshowroom opened its doors at the Hotel Adlon Kempinski. As in the past, the unconventional concept of combining a trade fair and a showroom and presenting green fashions in a luxurious setting was a great success and was given an enthusiastic reception by both exhibitors and visitors.

Outstanding echo, great potential
“The echo has been outstanding over the last three days. The GREENshowroom has developed into an important factor in the market for eco fashions and we continue to see a great potential for this event to grow because the high level of interest in the green segment has once again clearly shown that the future belongs to the world of sustainable fashion”, said Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt. The founders of the event, Magdalena Schaffrin and Jana Keller, were also very pleased. “We are delighted that this GREENshowroom was as successful as the January event and that we were able to expand it. The number of visitors has grown continuously.”

According to the founders, one reason for the growing interest is the careful selection of exhibitors. “The products of our labels combine sustainability with design and quality – three factors that are extremely important for us when we come to choose our exhibitors.

Green fashions are no longer associated with unattractive design or tree huggers. “Prominent visitors from the fashion sector, the film business and politics gave the show top marks, as did buyers and representatives of international companies such as adidas, Avocadostore, Good True Beautiful, hessnatur, Iki M, Lalique, Lieblingsstyle, Lodenfrey, Lohas Couture, Made-By, Modehaus Hempel, Neuner Schmuck Wien, Not just a label, Organicc, Unique Nature, Yoox and Zalando.

GREENshowroom salon show full to overflowing
Exhibitors of the GREENshowroom presented a cross-section of their collections for the coming spring / summer season, 2012, at the salon show on 7 July 2011. Numerous representatives of the press, trade visitors and invited guests watched the comings and goings on the catwalk where products of the following labels were to be seen: ASANDRI, ALINASCHUERFELD, braintree, KASKA HASS, LEIBSCHNEIDER, Shokay, STUDIO ECOCENTRIC, the rooters, VonWinckelmann, Wellicious, [wired], yog:k and RoyalBLUSH, the label of Jana Keller.


Must ReadView All

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

ITC helps bolster Chinese investment in Ethiopian textile

Textiles | On 24th Sep 2018

ITC helps bolster Chinese investment in Ethiopian textile

Major Chinese textile firms are stepping up sourcing and investment...

No-deal Brexit to entail 'substantial costs' for UK: IMF

Textiles | On 24th Sep 2018

No-deal Brexit to entail 'substantial costs' for UK: IMF

A ‘no-deal’ Brexit on World Trade Organisation terms would entail...

Interviews View All

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search