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Lakme Fashion Week goes digital..Real-time!!!
Aug '11
Lakmé Fashion Week partners with the leading health insurance company, Max Bupa to give you an all access pass to the Lakme Fashion Week-Winter/Festive 2011. After the successful launch of LFW TV last season, it's back again with Max Bupa on board as sponsors for the second season. Max Bupa LFW TV will give access to fashion aficionados across the world to watch and experience fashion real-time, eliminating the barriers of location and time. Max Bupa LFW TV is an incredible platform to connect with consumers directly. As a reputed and leading health insurance company, Max Bupa Health Insurance extensively supports the noble idea of healthy and positive living. It also believes in connecting with its consumers to create positive awareness about healthy lifestyle and influencing right-decision making.

This season the winner of 'Fashion Star', an exciting contest being held on Lakmé Fashion Week's popular Facebook page, will be a special guest host on Max Bupa LFW TV along with Bandana Tewari, current Fashion Features Director at Vogue India. Your beloved-host from last season will also be joined by none other than famous designer and stylist Aki Narula as a contributing host. He will host daily-makeover episodes and interview celebrities on their style quotient. Max Bupa LFW TV will continue to give users exclusive behind the scenes footage, trend reports, how do celebrities keep healthy, an insider's view of the parties and many more exciting vignettes for our LFW followers worldwide.

Additionally, all Lakmé Fashion Week designer shows will once again be streamed live to audiences around the globe.

Talking about this successful collaboration, Anil Chopra, CEO - Lakmé Lever said, “ With 57 countries logging in and over 1.5 lakh hits within the first three days of its launch, LFWTV has proved itself as a super successful initiative for us. LFWTV reached out to fashion enthusiasts and stakeholders across that served as an innovative and interactive platform for Indian designers to showcase their talent to the world crossing all geographical boundaries. Thus at the advent of its second season and with many new initiatives planned for Max Bupa LFWTV, we aim to consolidate our outreach and open up new avenues for business”.

Speaking on this collaboration, Shefali Chhachhi, Director Marketing, Max Bupa Health Insurance said, “In our everyday busy lives, we often neglect our health care needs. Health and fitness are of paramount importance in the fashion world, as it's all about looking good and being healthy. Being health partners of the LFW, we want to promote the idea of living healthy not only in the fashion and lifestyle industry but also amongst people from all walks of life. We want to be their partner in helping them manage their and their families' health”.

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