Interviews
Lakme Fashion Week goes digital..Real-time!!!
11 Aug '11
3 min read
Sharing her views on Max Bupa LFW TV, Anjana Sharma, Director-Fashion, IMG Reliance, said, “The success of LFW TV in its first season has encouraged us to continue showcasing Indian Fashion to the world through convergence of fashion and the digital space. Max Bupa LFWTV this season will see our vibrant host Bandana Tewari returning for the second season along with a new host, the winner of our fashion star contest through our very active online social community. Also with more exclusive content, new elements and behind the scenes action at Lakmé Fashion Week Winter/Festive 2011, we are more than happy to support Max Bupa Health Insurance in their endeavour to promote a balanced and healthy lifestyle through our partnership.”
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