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New season's trends at West Coast Cooler FASHIONWEEK
Aug '11
Northern Ireland's premiere style event, West Coast Cooler FASHIONWEEK, is gearing up for its twelfth season of catwalk shows featuring glamorous ladies, elegant runway models and enough clothes and make-up to satisfy even the most passionate fashionista.

Cathy Martin, organiser of the series of catwalk shows and style events, which will take place over four days from 13 October, launched the show schedule on the rooftop of Belfast's five star Merchant Hotel and presented the very best in the new season's trends as well as the range of local and international designers and retailers taking part in the popular October event.

Cathy said: “We are pulling out all the stops for this season's FASHIONWEEK with some truly awesome days and nights planned for everyone who comes. The key trends this coming season include spice colours and jewel tones as well as tartan scarves and coats and trimmings in the form of feathers and furs. Masculine tailoring in metallic and silk fabrics will dominate work wear while tunics and fitted trousers will also prevail. There are nods to glamour and chic from several decades including the 1940s, 1960s and 1970s.

“Our catwalk will feature many of these trends with Autumn/Winter collections from high street brands including many FASHIONWEEK favourites - from French Connection to Firetrap, and Marks & Spencer to Miss Selfridge at CastleCourt as well as a range of looks from Jigsaw and affordable designer brands from The Outlet in Banbridge.

“In terms of local designers – who are always very well supported by the audiences – we'll be welcoming Una Rodden, Grainne Maher and Jude Cassidy, among others, back onto the runway. And the most popular night of shows, the designer boutique evening, will showcase boutiques from right across Northern Ireland including Candy Plum in Hillsborough, Rebecca Jane in Downpatrick, SJ Boutique in Magherafelt, Elegance in Lurgan and Paparazzi in Lisburn.”

The main catwalk shows for the multi-award winning fashion extravaganza are due to take place in the underground event space of one of Belfast's most iconic buildings, the Europa Hotel, but there are also other fringe events happening in retail outlets throughout the city.

Speaking at the FASHIONWEEK launch, sponsor Sarah Fawcett from West Coast Cooler said: “The countdown has begun to Northern Ireland's most stylish series of events. We hope everyone coming to the shows will kick off their night out with a West Coast Cooler – the bubbles and fizz will no doubt match the excitement and anticipation of the cool catwalk. And with a refreshing West Coast Cooler to start the shows, audience members at any of the events over the four days will not be disappointed - it's the perfect accessory to this fabulous fashion event!”

Following on from its incredible success in 2010, Diet Coke has once again teamed up with West Coast Cooler FASHIONWEEK to launch the Diet Coke Design Award, which will seek out and reward aspiring design talent from a student designer or a style fan with a passion for fashion.

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