Interviews
Rena Lange taps Jennifer Rade for Hollywood glamour
26 Aug '11
2 min read
Viewing the US market as an untapped potential, Karsten Fielitz, creative director of Rena Lange, has enlisted the help of costume designer and stylist Jen Rade to bring a little Hollywood glamour to the Couture House that has a long heritage for their use of fine fabrics and impeccable feminine details.
Rade works with the top talent in Hollywood, including Angelina Jolie, Cher and Pink, to name a few.
"It's about sharing the excitement we see already for the brand in Europe and Asia and bringing it to the United States. With Jen's strength in identifying the trends that are meaningful and real, and creating a great fashion moment for her A-List artists, and my obsession for the finest fabrics, I feel we can offer something unique and fresh," says Karsten Fielitz.
"Creating a timeless and modern collection without being overly trendy requires very specific focus and balance to pull off, and Karsten has done it with this collection. I've always felt the brand was lacking in their US and Red Carpet presence so I was really excited when they called and wanted to meet with me. I believe the potential is huge," says Jennifer Rade.
"We feel that its moment is here. Who better to work with and put our brand in the spot light than Jennifer," says Karsten Fielitz.
Their collaboration will debut this Fall 2012. Rena Lange is carried in Neiman Marcus, Saks Fifth Avenue, and the finest specialty stores through out the US, Canada and Mexico.
Rade works with the top talent in Hollywood, including Angelina Jolie, Cher and Pink, to name a few.
"It's about sharing the excitement we see already for the brand in Europe and Asia and bringing it to the United States. With Jen's strength in identifying the trends that are meaningful and real, and creating a great fashion moment for her A-List artists, and my obsession for the finest fabrics, I feel we can offer something unique and fresh," says Karsten Fielitz.
"Creating a timeless and modern collection without being overly trendy requires very specific focus and balance to pull off, and Karsten has done it with this collection. I've always felt the brand was lacking in their US and Red Carpet presence so I was really excited when they called and wanted to meet with me. I believe the potential is huge," says Jennifer Rade.
"We feel that its moment is here. Who better to work with and put our brand in the spot light than Jennifer," says Karsten Fielitz.
Their collaboration will debut this Fall 2012. Rena Lange is carried in Neiman Marcus, Saks Fifth Avenue, and the finest specialty stores through out the US, Canada and Mexico.
Rena Lange
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