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Reese Witherspoon to model for Lindex
27
Aug '11
When Lindex presents its new communications concept, the Oscar winning and internationally renowned actress Reese Witherspoon will star in the leading role.

Reese Witherspoon is truly the best possible model for the launch of our new concept - Get the Look. She also personifies the Lindex brand in a good way. She is positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour. Reese presents this autumn's fashion collection, inspired from California, perfectly, says Johan Hallin, Director of Concept & Marketing at Lindex.

Lindex' new communication concept Get the Look will inspire fashion-conscious women with an affordable and complete look. By showing how to style the latest trends with favourites from the basic garments, Lindex wants to give its customers a world-class fashion experience.

The Lindex autumn collection is inspired by the 70's feminine and cool style in which different patterns and materials are mixed. Denim with knitted garments, particularly layer-on-layer, are important features of this autumn's trendy and carefree California look.

“ I have always loved denim and knitted garments that can be mixed and matched. Lindex' fashion suits my style perfectly and I am very pleased to be a model for the new collection, “says Reese Witherspoon.

Lindex is one of the leading fashion chains in northern Europe with more than 430 stores in Sweden, Norway, Finland, the Baltic States, Czech Republic, Slovakia, Poland, Russia and the Middle East. In 2011, Lindex Shop Online was launched throughout the entire EU. The selection encompasses several different concepts within ladie's wear, lingerie, children' s wear and cosmetics. Lindex is part of the Finnish-listed Stockmann group.

Lindex


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