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Gisele Bündchen - New face of Esprit fall winter
16
Sep '11
Gisele Bündchen, the top Brazilian super-model is the new face of the Esprit Fall-Holiday campaign. This stunning beauty was selected for this campaign as she represents the evolution of the 'Esprit shopper'.

The International lifestyle brand Esprit presents a new look and a charismatic face to the Esprit woman as a homage, and welcomes this new Fall/Holiday 2011/12 season.

This new Esprit campaign focuses more on the product, the substance, variety and quality of the lines form the core of the campaign. The various Esprit women's lines present three modern styles – the three Iconic Styles. Depending on the occasion, they can be transformed into a completely new look, either casual, business or glamorous: a camel coat from Esprit Collection, a jacket from the Women Casual line and a pilot-style leather jacket from the de.corp range.

Gisele Bündchen embodies easy elegance, charisma and naturalness and is therefore perfectly suited to the Californian spirit of the Esprit brand. At the heart of the Iconic photo shoot Bundchen represents the Esprit woman – a personality with a fresh, individual look. She embodies a friendly and expressive spirit – not a girl, but a self-confident and straightforward woman, who is well dressed 24/7.

The Iconic Styles are interpreted by renowned stylist Camille Bidault-Waddington. International fashion magazines and top photographers value her coveted and inspiring styling.

British fashion photographer David Sims was responsible for shooting the Iconic Styles.

The Fall/Holiday campaign will appear at the start of the new season in August and will be showcased over the whole month with special window presentations. Media implementation will include advertising motifs in top fashion and lifestyle magazines with broad reach, as well as eye-catching outdoor advertising. Additional promotion on the Esprit social media profiles and on esprit.com will complete the integrated communication activities.

Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The Brand offers 12 product lines encompassing women's wear, men's wear, kid's wear, edc youth as well as shoes and accessories through over 640 directly managed retail stores and over 12,000 wholesale points- of- sale worldwide, occupying over 817,000 square metres directly managed retail space in more than 40 countries.

Esprit


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