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Montblanc jewellery for women

30
Dec '05
Anna Bredemeyer, Miss India 1976, is the new face of Montblanc.

PR and Advertising coordinator of Montblanc, has now signed up as the brand's ambassador.

Montblanc is the producer of world's finest writing tools and over the years, the company has ventured into watches, leather goods and accessories.

Anna was in Bangalore for the worldwide launch of the Montblanc jewellery for women.

She explained that almost 50 percent of their customers were women who were seeking an ultimate gift for the men in their lives.

Hence, it was only appropriate to introduce something that the women would treasure.

The three collections will feature 925- sterling silver, rhodium- plated and platinum finished, ranging from Rs5700 to Rs28000.

The Star collection includes pendants, waistbands, flipping to a mother-of-pearl facet for parties, and also star cutouts in silver adorn Wristbands in pink, blue-grey and black.

For the teen and college segment, the collection presents tiny silver pendants — a heart, a guitar, a bloom.

The line will be available at the exclusive boutiques in Ahmedabad, Bangalore, Chennai, Hyderabad, Mumbai, and New Delhi.

Anna says that jewellery is purchased on the basis of trust and their company has established that very well among its customers.

This will help them compete with other brands like Damas, Oyzterbay, Orra, and Tanishq.


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