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The Sophia Tolli Couture Trunk Show
22
Oct '11
House of Brides announces the date for the upcoming trunk show in November. The trunk show will showcase the designer's 2011 wedding dress collection, which will be on display for customers to view and try on. Special incentives are often offered during trunk shows.

The Couture salon in Chicago will host the designer show exclusively. The Sophia Tolli Couture Trunk Show is Friday November 11th, Saturday November 12th and Sunday November 13th.

Designers and retailers use trunk shows to preview and feature a collection. The term “trunk show” was coined from designers transporting their bridal gown samples in steamer trunks to studios.

House of Brides Couture was originally located on Michigan Avenue in the popular shopping district. The salon later moved to its current location in River North. President Eva Buziecki said, “The store moved so our customers could get an exclusive shopping experience. The River North neighborhood offers boutique shopping without the tourist attractions of Michigan Avenue.”

The salon is located at the corner of Franklin and Superior Avenues. As Brides enter the doors, they are presented with a vast showroom. The showroom has a loft feel with exposed brick and ductwork. The salon has a boutique feel with Gold tones and luxurious decor. Couture wedding dresses, jewelry and accessories are all on display with seating and staging areas on the perimeters of the showroom. A large bridesmaid and special occasion department is located at the back of the store.

Trunk shows are exclusive events where wedding dress samples are on display and are available for brides to view and try on. House of Brides specializes in Couture, exclusive and one-of-a-kind bridal gowns. Customers are catered to and served champagne and Hor d'oeuvres while shopping. The shows are by appointment only to ensure brides are given the ultimate experience with an expert sales consultant. Industry Consultant Dale Buziecki said, “The consultant dresses the bride from head to toe for the complete bridal look. They also bring the brides to the stage area to capitalize on the bridal experience.”

The Sophia Tolli 2011 collection will be highlighted at the trunk show scheduled November 11th – 13th. Popular styles from previous season will also be included. The wedding dresses offer traditional to contemporary styles, luxurious fabrics, exceptional fit and an emphasis on craftsmanship.

House of Brides trunk shows are by appointment only. The Sophia Tolli Trunk Show is November 11th – 13th. The show is available at the Couture salon in Chicago.

House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website. Millions of Brides and their wedding parties visit our salons and global website forover 30,000 wedding and special event products.

House of Brides Couture


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