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Caroline Flack is face of Apricot's denim range

10 Nov '11
1 min read

British TV presenter Caroline Louise Flack, who has co-presented the eighth series of 'The Xtra Factor', is the face of Apricot's new Transformer range of denim.

Caroline is best known for presenting 'I'm a Celebrity…Get Me Out of Here! Now!' from 2008 to 2010.

Apricot's new innovative range of jeans comes in Skinny, Bootcut and Skinny Flare styles, which are especially designed to flatter and flaunt natural curves of the legs. All styles are made from ultra-stretch fabrics that take the shape of the legs as soon as they are worn.

Each of the three styles is available in three fits – Peachy, Electric and Juicy – designed to suit different body shapes. Peachy Fit is low cut at the top, Electric Fit is still lower, while Juicy Fit has slightly higher cut.

These different styles and fits will help shoppers to 'mix and match' and find out the jeans that look good on them.

Apricot is a UK-based fast expanding brand offering hot new trends at affordable prices. It currently has nine stores in addition to 550 outlets within department stores.


Fibre2fashion News Desk - India

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