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Fashion on the ramp of progress

Jan '06
Fashion in India has seen many colours through the ages. From its infancy to adulthood, fashion has gone across avant-garde designs, colours and opportunities, and the credit goes to changing lifestyles of customers.

Once ruled by the royals, fashion today lures all strata of society.

A recent report revealed that Indian designer-wear sector amounts to about Rs180 crore, which is just a tenth of salwar-kameez market of Rs1700 crore in eight metros.

Indian apparel market is worth Rs20000 crore, in which, branded apparel share amounts to Rs5000 crore.

Indian fashion industry has huge potential to earn revenues and foreign exchange.

A group of ardent young designers like Rohit Khosla, Raghavendra Rathore, J J Valaya and Rina Dhaka have shown others among their clan how to chart their own course in the competitive fashion world.

This penchant of Indian designers has opened the doors for sweeping changes in Indian fashion.

Manufacturers believe that 2006 will first require creativity of a high order, and then technology and low-cost labour to back it to the hilt to make amark in the international fora.

Domestic fashion industry works together with government to display its wares worldwide, and outsourcing is a new 'high' for the fashion industry.

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February 2020

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