Everlast & Globus JV to launch footwear in Europe

04 Jan '06

3 min read

Manufacturer, marketer and licensor of sporting goods, apparel and other active lifestyle products under the Everlast brand name, Everlast Worldwide Inc announced that it expanded its licensing relationship with Globus Trading Group GmbH, based in Nuremberg, Germany.

As a result of the signing of a new agreement, Globus will serve as Everlast's licensee for footwear in Continental Europe (excluding the UK and Republic of Ireland).

The new Everlast products, which will include athletic and casual footwear, will be sold through sporting goods retailers, department and athletic footwear stores.

Last year, it was announced that Globus would serve as Everlast's licensee for a variety of products including boxing equipment, apparel, underwear and socks in various European countries.

Seth Horowitz, Chairman, CEO and President of Everlast, said, 'The expansion of their relationship with Globus is indicative of the success they've enjoyed with the brand since the onset of their relationship with them last year.

In addition, their expanded relationship with Globus complements their recent agreement with Wilson Imports Ltd, which serves as a footwear licensee in the UK and Republic of Ireland.

Both of these companies possess tremendous design, marketing and distribution strengths in their respective marketplaces and will greatly enhance Everlast's brand exposure in quality stores across all of Europe.'

Globus president Konstantin Jung added, 'There are few brands of Everlast's global stature and appeal.

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