Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Pure Elegance to showcase line at South-Asian bridal show
Pure Elegance to showcase line at South-Asian bridal show
01
Dec '11
Indian-American fashion-house, Pure Elegance announced that it will showcase its new Bridal line during Grand Dulhan Expo, the largest South-Asian luxury bridal event this Sunday, Dec 4th, at the Garden State Exhibit Center in NJ, USA. Pure Elegance is the fastest growing South-Asian fashion brand in US and a maker of both traditional ethnic fashion and casual indo-western designs for fashion-conscious women worldwide.

Grand Dulhan Expo is the premium South-Asian bridal event and is conducted once a year in US by DulhanExpo. It is the largest luxury event of its kind with hundreds of vendors participating and showcasing goods and services covering all aspects of South-Asian wedding.

The event also features internationally acclaimed musicians, designers, fashion models and other celebrities. The event attracts thousands of would-be brides, grooms, their families and friends from across North-America and beyond and is a not-to-be missed event for anyone related to the wedding industry.

“We are proud to be invited to this year's fashion show” said Parna Ghose, President and Chief Designer of Pure Elegance. “We think this is the perfect venue for us to launch our wedding line for the upcoming season. We are very excited to showcase our designs to thousands of would-be-brides and their families from across North America” said Parna.

Indian diaspora has grown dramatically in size and affluence in recent years. Consequently Indian weddings are also getting bigger and more grandiose; celebrations often continuing for many days. Traditional attire is an integral part of all South-Asian weddings and even for mixed-race weddings.

Indian wedding fashion market as a result has grown rapidly to over four billion dollar in size globally. Fashion designers from the Indian sub-continent have not been able to reach out and meet the demands of South-Asian wedding market in the USA.

“People make frequent trips to their home countries, shopping for the right outfits for their special events. This approach is not only very expensive but also very stressful and inconvenient” said Parna.

Pure Elegance has already received rave reviews from global fashion audience and press alike in recent months. Color, warmth and fresh designs of its unique, unforgettable pieces have touched many hearts during recent major fashion events in Dubai and Washington DC.

Modern, stylish South-Asian women in US and elsewhere are looking to strike a balance between trend and their tradition. With this invitation from DulhanExpo, Pure Elegance hopes to further its position as the only internationally recognized Indian-American fashion brand from US.

Pure Elegance is a fashion brand created in US for South-Asian women worldwide. Pure Elegance captures the essence of India and blends it with the best of contemporary West.

Pure Elegance


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search