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High-end fashion designer collective at PURE
Dec '11
Pure London's dedicated designer area, Premium, returns this February with a host of leading mid to high-end contemporary brands. With the womenswear collections located in the beautiful surroundings of the Pillar Hall and the accessory collections in the Upper Gallery, Pure London will present the biggest selection of premium brands in the UK.

Wondaland, a favourite among celebrities including Sienna Miller, Poppy Delevigne and Margo Stilley, will be returning to the show with its vintage-inspired collection. Drawing inspiration from the romance and mystique of Saigon, this season sees lots of summer silks and casual chambrays that are balanced out by 'urban' pieces such as collarless jackets and tuxedo trousers.

Top of the designer buying list, Nicole Richie's label Winter Kate will consist of geo prints, bold florals and mixed prints seen on modern maxis, wide trousers and pencil skirts. Mustard yellow and burgundy are the key tones for A/W12.

With their Art deco influenced collection, frequent favourite B L ^ N K will showcase both womenswear and accessory collections, while the much loved TBA will return with a range of stand-out dresses and tailored trousers. Madeleine Thompson's staple knitwear and British brand Baby Ceylon are also not to be missed.

After their successful debut in August, GOAT is back with their signature understated collection.Specialising in luxury investment pieces made from the finest fabrics, this British womenswear label has been firmly established as the go-to label for effortless chic.

For Autumn/Winter 2012 Goat's mainline collection continues to focus on beautiful tailored separates and luxurious knits. Dresses come in shift, tunic and fitted styles in an assortment of classic, neutral and bright shades.

Latvian designer Katya Shehurina, will be exhibiting her 1920s inspired collection KATYAKATYA SHEHURINA. Her exclusively feminine and unique designs are handmade with a vintage feel. Delicate lace elements, handmade embroidery details and floating silk, her designs recently took a starring role on the prime time TV show X-Factor, being worn gracefully by UK Superstar Jessie J.

Anonymous by Ross + Bute and Ann Louise Roswald continue to fly the flag for home grown designer talent, while Abit, Totem, Alexia Ulibarri, Isa Frignani, D.efect, Jofama, Goddess and Swift, Noisette, Cocoribbon, Burcu Olgun and Lounge Lover all add to the premium offer.

On the Upper Level, the Premium Accessories section completes the designer line-up with exclusive edits from Royal milliner Vivien Sheriff, lounge wear from Ruby & Ed and ethical accessories from Matt & Nat.

Making a debut this February, Danish accessory designer Becksöndergaard will be launching their range of hand drawn scarves and luxurious handbags.

Find beautiful jewellery from regulars Leju, Adele Marie, Sam Ubhi, Tatty Devine, The Branch and Dyrberg Kern, as well as handbags from Ally Capellino and Patrick Cox and making a debut this February Lulu Guinness Luggage.

Pure London, the UK's favourite buying destination, takes place twice yearly (February - A/W edition and August - S/S edition) at London Olympia. Home to over 1,000 contemporary and premium womenswear, young fashion, footwear and accessories brands Pure London attracts over 12,000 visitors to each edition.

Pure London

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