Home / Knowledge / News / Fashion / Kimaya fashions to launch prêt line
Kimaya fashions to launch prêt line
Dec '11
Founded in 2002, Kimaya Fashions Pvt Ltd, an Indian luxury apparel brand is expanding its reach and is all set to launch a new label in the affordable luxury space, widely known as the prêt segment.

The new prêt label would be devoted to ensuring affordability of Indian designerwear to an extended consumer base across India. Presently the firm is engaged in finalizing opening of franchise and company managed outlets.

Franklin Templeton Asset Management has extended funds to Kimaya for this new project.

Pradip Hirani, Managing Director of Kimaya, while talking about expansion said they are eyeing to boost their presence across India, particularly in those areas where demand for domestic designerwears is higher than supply. He said that the actual Indian consumer base for this segment does not only exist in metros, but is also present Tier-II cities like Chandigarh, Pune and Ludhiana.

Mr Hirani also revealed that outside India too, they are focusing on regions with a huge Indian population and where Indian fashion is highly in demand. Places like South Africa, London, Japan, Kuwait, New York and Abu Dhabi are on the radar, he added.

The firm has also unveiled beta version of its e-commerce site which will boost its global presence at once. The site makes use of the present day safe techniques and has a user friendly interface, which is expected to bring about a basic change in the buying patterns of fashion enthusiasts.

Kimaya happened to be the first Indian fashion house that sub-classified its offerings through its brands like Kimaya Bride, Kimaya Amoré - a collection for plus sized women, Viva Kimaya - a luxury prêt brand, etc.

Fibre2fashion News Desk - India

Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Jurgen Gauger, Spreadshirt

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Headhonchos, Indian fashion industry

Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search