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Successful launch of Ethical Fashion Show in Berlin
27
Jan '12
Ethical Fashion Show Berlin successfully launched by Messe Frankfurt Ecological awareness growing – 36 labels with sustainable designer fashions at the Ethical Fashion Show Berlin

Complementary programme with knowledge islands: visitors make good use of the broad spectrum of information offered A successful première for the Ethical Fashion Show Berlin – the trade fair for sustainable casual wear and street fashions got off to an excellent start at Berlin's 'ewerk' building from 18 to 20 January 2012.

The presentation by 36 international exhibitors attracted numerous visitors. “The first Ethical Fashion Show Berlin was an outstanding event and we are delighted with the excellent echo from both exhibitors and visitors”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt. Together with the GREENshowroom at Hotel Adlon Kempinski, the Ethical Fashion Show Berlin is the main platform for eco-fashions under the auspices of Messe Frankfurt.

The première was a great success for Messe Frankfurt with the 36 international labels fully occupying the exhibition space in the 'ewerk'. The renowned exhibitors presented their green fashion ideas for the 2012/13 autumn/winter season in two halls. One of them was Trigema Change. Pioneer of the sustainability segment, Wolfgang Grupp, proprietor and CEO of Trigema, supports Ethical Fashion Show Berlin: “We cannot dictate to the textile market.

However, we aim to fully satisfy the demand for green products and, to this end, we are banking on the cradle-to-cradle principle with our Trigema Change brand. It takes time until new products become widely accepted. However, there is always a small group that leads the way and we are ready to meet the challenge.”

Carlien Hellmink of the Dutch Studio Jux label was enthusiastic about the atmosphere and professionalism of the fair. “The Ethical Fashion Show Berlin is extremely well organised and has a very attractive location. We have also received lots of positive feedback from visitors and have not only been able to cultivate existing contacts but also to gain new customers.”

Small brands, such as Ken Panda and buttwrapberlin, also took advantage of the great attention attracted by the fair. Daniel Kroh of ReClothing was delighted with the high level of interest shown: “There have been numerous representatives of the press and buyers at our stand. For me, it was a kind of international get-together, which resulted in lots of super discussions. I am looking forward to taking part in the second edition this summer.”

Coordinator Magdalena Schaffrin reported a high degree of satisfaction with the fair. “I am very pleased with the extremely positive echo from both exhibitors and visitors. On the one hand, we present attractive fashions here. On the other hand, we provide detailed information about the background to sustainable street fashions and casual wear. This combination proved very popular.”


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