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Russell to provide basketball to raise fund for children
10 Jan '06
3 min read
'This event has provided students and the student organizations from both universities with an incredible opportunity to collaborate and serve the community.'
As the event's title sponsor, Spalding, the largest basketball equipment supplier in the world and a division of Russell Corporation, will provide its new Spalding NEVER FLAT basketball, guaranteed to hold air up to 10 times longer than traditional basketballs, for the event.
The Spalding NEVER FLAT official game ball is expected to be bounced more than 100,000 times throughout the world's longest basketball game.
'The Spalding NEVER FLAT basketball sets a new standard for sustained performance, the same ideal shared by these college students attempting to set a world record for the world's longest basketball game,' stated Christy Hedgpeth, Spalding senior manager of marketing.
'When you think about it, Spalding, Duke, and North Carolina each share a storied history within the context of this great game of basketball.
Teaming up in this manner to benefit a worthy cause makes perfect sense.'
As the event's title sponsor, Spalding, the largest basketball equipment supplier in the world and a division of Russell Corporation, will provide its new Spalding NEVER FLAT basketball, guaranteed to hold air up to 10 times longer than traditional basketballs, for the event.
The Spalding NEVER FLAT official game ball is expected to be bounced more than 100,000 times throughout the world's longest basketball game.
'The Spalding NEVER FLAT basketball sets a new standard for sustained performance, the same ideal shared by these college students attempting to set a world record for the world's longest basketball game,' stated Christy Hedgpeth, Spalding senior manager of marketing.
'When you think about it, Spalding, Duke, and North Carolina each share a storied history within the context of this great game of basketball.
Teaming up in this manner to benefit a worthy cause makes perfect sense.'
Russell Corporation
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