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'Styling 101' defines importance of designing and styling
Mar '12
“Understanding an artist's vision and recreating it” is the job of a stylist said one of the panelists at the sixth edition of the Fashion Workshop Series at Lakmé Fashion Week Summer/Resort 2012.

A knowledge sharing session that takes place every season at Lakmé Fashion Week, this season hosted “Styling 101”- a session on styling at Summer/Resort 2012 in partnership with International Institute of Fashion Design (INIFD).

The workshop this season highlighted the importance of styling in the fashion industry and the role of a stylist. The key point discussed centered on the nuances of styling for movies, fashion shows, fashion shoots or commercial shoots.

The session that was moderated by Nonita Kalra, Editor-In-Chief of ELLE India emphasized on the various kinds of stylists involved in the industry. Veterans like designer and popular Bollywood stylist - Aki Narula, designer Neeta Lulla, renowned photographer Farrokh Chothia and INIFD Corporate Director - Ritu Kochhar shared their experiences as part of the eminent panel for the workshop series.
Discussion points at the workshop:

- The increasing overlap between Fashion Designing and Styling
- The panelist explained that the elements of fashion designing and styling are different entities and need to be treated separately. The Indian fashion industry has evolved over the years and there are defined roles for a designer and a stylist

- Difference between a Fashion Magazine Stylist and a Movie Stylist
- The panel clarified to the audience that a fashion magazine caters to a very niche audience and movies have a mass appeal. Movie styling becomes a fashion statement and scores of people follow them
- On the other hand fashion magazines have helped bridge this gap and are now being followed as well

Sharing her views, designer Neeta Lulla said, “Styling is having the right attitude and working in sync with everyone present. A designer is very attached and emotional about his clothes so a stylist plays a very important role and determines the success of a show with the right amount of styling”.

“Styling for films is rewarding when people follow your trends and it becomes a fashion statement. But there are different aspects to styling and you are working with several people on a movie set for doing so. Understanding the character that will have a mass appeal is an integral aspect of it”, discussed Aki Narula.

Ace photographer and panelist Farrokh Chotia said, “The industry has evolved over the years and there are defined roles for each. A stylist needs to have a fine eye for details during a commercial shoot that helps a photographer capture the best shots”.

Thanking everyone present for the workshop Ms. Ritu Kochhar, Corporate Director, INIFD said, “Every season this thoughtful exercise is conducted on this platform where experienced people from the industry come together to share and exchange ideas with students and everyone present here.”

“These workshop series support our commitment of spreading fashion and design education and help understand fashion in a new meaning and as a new learning. Our aim is to strengthen the recognition that our students receive on a platform like Lakmé Fashion Week and take fashion education to the masses. We are proud of our association with LFW and hope to change the learning landscape for thousands of students across the country”.

Lakme Fashion Week

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