Sportswear Company Li-Ning signs Damon Jones

11 Jan '06

3 min read

Sports apparel and Shoe Company Li-Ning Sports Goods Co Ltd announced the signing of Cleveland Cavaliers basketball star Damon Jones to an endorsement contract.

With the signing, Jones becomes the first American NBA player to endorse and wear Chinese branded shoes and apparel.

The unique partnership is a milestone for the global development of Li-Ning sporting goods and enables Li-Ning to be recognized around the world as top tier professional sports Equipment Company.

'Li-Ning is a company focused on performance with strong capacities for marketing, research and development,' Damon Jones said.

'Wearing Asian-styled, Li-Ning products make him different from others on the court and He is honored to be the first to wear the Li-Ning brand in NBA games.'

Jones ranks 5th in the NBA in three-point field goal percentage and ranks in the top 10 in three additional field-goal categories.

During the 2004-2005 season, Jones achieved his best professional season with a three-point shot percentage of 43.2 percent to help lead his team to the conference finals.

Li-Ning became an official strategic partner of the NBA in January 2005, and the new partnership with Jones demonstrates the company's commitment to further develop a world-class brand in the professional basketball arena.

'Teaming up with Damon sharpens the competitive edge of the Li-Ning brand in their competition with world renowned sports brands and paves the way for global business development,' said Zhang Zhiyong, CEO of Li-Ning.

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