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'Gloria Jeans' tops 2005 leadership ladder

Jan '06
Denim garment maker Gloria Jeans Company took up the first places in the 'Leader of the Year' rating. Firstly, the company has once again been acknowledged the most successful enterprise, and the Gloria Jeans and Gee Jay brands – the strongest brands. Secondly, the business reputation of the company has improved.

Finally, the most important event of the past year, according to the experts, is the active development of the brand retail Gloria Jeans & Gee Jay network.

The regional “Leader of the Year” rating (has been running for 12 years already) has once again acknowledged “Gloria Jeans” as the most successful company, and the Gloria Jeans & Gee Jay brands – the strongest brands. Yet, it is only the second time in the past five years that the name of the company has been mentioned as the main event of the year.

In 2003 the joint project of Gloria Jeans with Levi Strauss & Co was recognized as the main event of the year by experts. Now, in 2005, it is the significant expansion of the brand retail Gloria Jeans & Gee Jay network.

During the past year the company opened 115 new stores: from 25 (in the beginning of the year) to 140 (right now). The business reputation of the “Gloria Jeans” company has grown as well in the name of the president and owner of the company – Vladimir Melnikov.

It is now in the second place, compared to the fourth place in 2004. The rating research “Leader of the Year” has been conducted since 1993, and during this time about 100 experts, competent in the economics and business issues, have participated in this event.

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