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Fashion House joins hand with Bill Blass Footwear

12
Jan '06
Leading designer and distributor of women's footwear, Fashion House Inc has signed an exclusive worldwide licensing agreement with Bill Blass Limited to design, manufacture and distribute footwear, bringing Bill Blass footwear to the market at a range of price points from couture to moderate.

The brands will be Bill Blass Couture and Blass by Bill Blass.

Bill Blass Couture will retail between $300 and $500 and will target upscale women who invest in their wardrobes.

Blass by Bill Blass will be a secondary collection targeted at a broader audience.

Bill Blass Couture and Blass by Bill Blass will launch their debut collections for fall, 2006 in February at the World Shoe Association show in Las Vegas.

'They are very excited to partner with The Fashion House and look forward to a prosperous relationship that will put Bill Blass shoes on fashionable women around the world,' said Michael Groveman, President and CEO of Bill Blass, Ltd.

Bill Blass Limited was founded by William Ralph Blass in 1970.

Known for clothes that are sophisticated and tailored, Bill Blass defines the American flair that bridges the difference between stylishly refined and conventionally pretty.

Over the years the company has expanded its product lines to include casual and men's apparel, accessories and home furnishings.

In 2005, Bill Blass was listed in the top 10 of The WWD Book of Lists 'The Names They Know' whichrecognizes consumer awareness of designers.


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