Home / Knowledge / News / Fashion / Designer Olivia Ann creates women's line for over 60's
Designer Olivia Ann creates women's line for over 60's
Apr '12
Glamour, sophistication and style are not often associated with fashion for the over 60s – but an up and coming designer from Middlesex University, London is aiming to change this with a new collection shown for the first time this week, modelled by star 83 year old catwalker Daphne Selfe.

Olivia Ann May, 22, is so passionate about how older people look and concerned by the ageism which exists in fashion, she has created a collection for women over 60. Her hope is to bring a new sense of style to the wardrobes of Britain's older people.

The final-year fashion textiles student from the small north Devon village of Umberleigh said: “How the elderly dress is being forgotten about in the fashion industry and the outfits you find on the high street for this age group are boring. I am passionate about how older people look – glamour, sophistication and style are all things I want to bring to their every day dress.

“We are working later, and women still need a working wardrobe into their 60s and 70s. Generally there is nothing around which can make an older women feel fabulous and this needs to change.”

Olivia's designs headed down the catwalk at the Middlesex University fashion degree show this evening (Thursday 26 April) and unlike her fellow students whose collections will be sported by more conventional professional models, Olivia sourced three senior models for the show; 83 year old Daphne Selfe, 68 year old Jan de Villeneuve and 62 year old Pam Lucas.

Commenting on Olivia's work, 83 year old model Daphne Selfe, said: “It's fantastic! The pieces are suitable for my age, and yet they're colourful and unusual. The colour is lovely, in London we always have so much black, black is a kind of uniform for London, so it's nice to wear some colour for a change. I very much like working amongst young people – I'm looking forward to seeing what the other students have on show today.”

Alongside Olivia's collection were some 70 other fashion and fashion textile students all using the show to compete for a place at a Middlesex University event at the Old Truman Brewery in Brick Lane, later this year. Top UK fashion designers including Louise Gray and Carolyn Massey were at the show, deciding who to put forward to the Old Truman Brewery.

Currently living in north London, Olivia said: “I moved to London because this is the home of fashion. I would love to open my own boutique here with fashion for elderly women.”

Middlesex University

Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Smita Murarka, Amanté

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search