Interviews
KITSCH's creative director celebrates the art of fashion
05 May '12
2 min read
KITSCH celebrates the art of fashion with all the stylish people of Delhi with DLF Emporio embarking the celebration of International Fashion Week started on May 3 and event, which is to go on till May 9.
The unique art installation of the name “KITSCH” will display both men and women runway collections and accessories for the week. Mannequins placed in an impressive and dramatic manner to grab the attention of passersby. Dressed in Spring-Summer 2012 collections of Victoria Beckham, Yves Saint Laurent, Alexander McQueen, MCQ, Stella McCartney, Alice + Olivia, Herve Leger and DVF.
The real highlight of the collections will be Victoria Beckham – runway looks and the YSL – Caba Chic Bags, which are global fashion rage and a must have! Celebrities like Angelia Jolie, Lady Gaga, and Drew Barrymore have been spotted in them and now featuring in all fashion lovers wish list!
The Installation is a creative expression of the word 'Kitsch'. The concept and design was created by Ms. Priya Sachdev, Kitsch's creative director. “This is really what fashion is about – to create dreams, fantasy and do something which we do not intend to do in our everyday life.” Priya Sachev, Creative Director and COO –TSG International Marketing Pvt Ltd- Kitsch.
One needs to step into the Kitsch boutique to understand it is about all things beautiful, well crafted and exquisitely designed for an elite audience.
“People are taking more interest in unique fashion experience. Customers want to know more, it's more than just about shopping trends. It's about customer experience and delight, and beyond selling a product,” said Charu Sachdev (CEO- TSG International Marketing Pvt Ltd - KITSCH).
The collection is sexy yet demure and comprises of luxury fashion brands that are classically timeless. The Kitsch boutique represents for men and women the most fashion forward brands like Yves Saint Laurent, Victoria Beckham, Alexander McQueen, Celine, Rag & Bone, Alice + Olivia, Halston Heritage, Herve Leger, Stella McCartney, Diane Von Furstenberg , Catherine Malandrino and many more in India. The boutique located at Kalaghoda and at DLF Emporio, Delhi follows an uber chic design concept where these brands are displayed in an unhurried manner for the discerning customer to choose from their ready to wear collection, accessories like bags, shoes, belts and jewellery to a range of exclusive footwear. Kitsch is the fuel to fashion in India!!
The unique art installation of the name “KITSCH” will display both men and women runway collections and accessories for the week. Mannequins placed in an impressive and dramatic manner to grab the attention of passersby. Dressed in Spring-Summer 2012 collections of Victoria Beckham, Yves Saint Laurent, Alexander McQueen, MCQ, Stella McCartney, Alice + Olivia, Herve Leger and DVF.
The real highlight of the collections will be Victoria Beckham – runway looks and the YSL – Caba Chic Bags, which are global fashion rage and a must have! Celebrities like Angelia Jolie, Lady Gaga, and Drew Barrymore have been spotted in them and now featuring in all fashion lovers wish list!
The Installation is a creative expression of the word 'Kitsch'. The concept and design was created by Ms. Priya Sachdev, Kitsch's creative director. “This is really what fashion is about – to create dreams, fantasy and do something which we do not intend to do in our everyday life.” Priya Sachev, Creative Director and COO –TSG International Marketing Pvt Ltd- Kitsch.
One needs to step into the Kitsch boutique to understand it is about all things beautiful, well crafted and exquisitely designed for an elite audience.
“People are taking more interest in unique fashion experience. Customers want to know more, it's more than just about shopping trends. It's about customer experience and delight, and beyond selling a product,” said Charu Sachdev (CEO- TSG International Marketing Pvt Ltd - KITSCH).
The collection is sexy yet demure and comprises of luxury fashion brands that are classically timeless. The Kitsch boutique represents for men and women the most fashion forward brands like Yves Saint Laurent, Victoria Beckham, Alexander McQueen, Celine, Rag & Bone, Alice + Olivia, Halston Heritage, Herve Leger, Stella McCartney, Diane Von Furstenberg , Catherine Malandrino and many more in India. The boutique located at Kalaghoda and at DLF Emporio, Delhi follows an uber chic design concept where these brands are displayed in an unhurried manner for the discerning customer to choose from their ready to wear collection, accessories like bags, shoes, belts and jewellery to a range of exclusive footwear. Kitsch is the fuel to fashion in India!!
KITSCH
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