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Gucci pick Murjanis to enter luxury market

13
Jan '06
Leading luxury goods company The Gucci Group has identified the Murjani brothers as their partners to enter the Indian market.

President, CEO and Chairman of the management Board of Gucci Group, Robert Polet confirmed the agreement with Murjani group.

“We believe that there is room for our brands in the Indian luxury market and can play a very big role in the future,” said Polet without elaborating further on the retail plans or the exact timeframe or the brands from the group's portfolio that he would enter the Indian market with.

Yet the Gucci brand is definitely on the list. In all likelihood, Gucci looks like the first luxury brand which will enter the Indian market via high street retail and not within the confines of a five-star hotel.

“Hotels are very restrictive,” said Polet citing the example of China where following their first store in '97, Gucci followed up with the next seven which were all stand alone stores in malls or on high streets.

The Indian market is not a new one for the 50-year-old Polet who has visited the country in his 26-year stint with FMCG giant Unilever. “I have lots of friends, many of whom I admire a lot too,” said Polet giving names like Keki Dadiseth and AS Ganguly.

For Polet, nothing much has changed, whether it was ice-creams (his last worldwide portfolio at Unilever) or selling bags and shoes. “It is about managing brands and leading people. There are more familiarities than differences.”


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